Hotel Conversion Rates Explained

When it comes to marketing your hotel on the internet, it's natural to assume "the more people who see our website, the better". As a general rule, this is a good thing. But if you're collecting water into a leaky...

Why Is Hotel Website Security So Bad?

Competition amongst hotels (and OTAs) for prospective guests online is at an all time high. There is no shortage of opportunities for travelers to book a hotel online. While this online competition from OTAs and hotels is at an all time...

8 Best Hotel Social Media Campaigns

Those of us who give advice on digital marketing can get a bit repetitive with our mantra that social is different than traditional advertising. It's about showing up everyday rather than spending millions on one all-important TV spot. It means engaging...