You can’t go wrong with the choice to use WordPress.
There’s a reason why it dominates 60.8% of the CMS market and powers 14.7% of the world’s top websites.
But what you can go wrong with, is failing to use the platform to its full potential — a mistake that many make.
From an SEO point of view, WordPress is an excellent tool. But excellent tools are only effective if they are used correctly.
While WordPress comes with plenty of great SEO elements and plugins, few work well out of the box, and none of them alone will make your site rank.
You’re probably up against hundreds of credible websites, all fighting for page 1 glory. Yet only a handful succeed.
Those that do relentlessly stay on top of their game, constantly updating and fine-tuning their strategy to suit current SEO trends and best practices.
Our team of search scientists can help you give your competitors a run for their money. Let us get search exposure for your company that will stand the test of time, and bring your website the traffic it deserves.
Things to know know before hiring SEO expertise
If you’re not an SEO expert yourself, it can feel like there’s a lot of ambiguity when working with some agencies. If you’ve had a bad experience with an SEO company in the past, you might know what we’re talking about.
Here at Dialed Labs, transparency and honesty are among our core values. If a campaign isn’t right for your business, we won’t sell you on it. If we feel there’s an underlying issue as to why your site is unlikely to rank, we’ll tell you straight up.
But remember, the value of SEO services depends on your expectations, and what your business goals are.
Search engine optimization definitely works. That is, it will get people to your website. However, it will only bring a positive return on investment if your website is bringing value to the reader, client, or customer.
You can have the best-looking website and a lot of traffic, but if people don’t like your products, your content, or your customer service, SEO can’t change that.
If this is your first time engaging a company for WordPress SEO services, there are some other things you should know before you dive in.
It’s an ongoing process
Every effective SEO strategy begins and ends with hard work and execution. Yes, you need to be strategic, and we do this as part of our keyword research service, but strategy alone won’t take you anywhere.
To get results, you need execution. Every month you need to push forward. It’s the little things that matter — minute adjustments repeated many times over. The result is always greater than the sum of its parts.
We consider these “buckets” of execution, and they need to be applied to:
- links, and
- technical improvements.
We pride ourselves on constant fine-tuning and consistent monitoring of results as we feel they are the framework of a healthy SEO campaign. It’s the little things that matter.
It requires patience
Unlike PPC, organic SEO won’t give you results overnight. It is important to remember that SEO is a long-term investment that takes time and consistent effort.
Search engines need time to crawl your website and pick up on the changes that you make to each page. Those changes may not be reflected until the next algorithm update or longer. This slows the process down — it naturally results in delays.
For this reason, few business owners have the stomach to truly capitalize on SEO. Ask yourself, can you invest in a marketing method that may take a year or longer to show true promise?
Of course, we’ll make every effort to get some quick wins, but when it comes to SEO, part of the battle is psychological.
Monthly WordPress SEO packages
Even though search engine optimization can cater to businesses from many different industries, there’s no one-size-fits-all approach. Best practices have their place in SEO, but there’s no denying that every website is unique and has its own set of hurdles.
No matter what industry you operate in, we can build a strategy that’s tailored specifically to your business goals, and your budget.
Here’s what all of our monthly WordPress SEO packages include…
Competition is good — it’s exciting and it results in an environment that fosters quality. One of the first things we do when we service a website is taking a look at:
- who is competing
- how established their site is
- how good their content is, and
- just how much effort is going to be needed to compete against them.
This ties in closely with the next part of our process, keyword research.
When performing keyword research, we discover the exact words your customers or clients are using when they’re looking for businesses like yours. This can involve subtle differences, such as:
- 24 hour instead of emergency
- 4×4 instead of 4WD
- bespoke instead of custom
- packages instead of plans
- maintenance instead of servicing
…and so on.
Doing this helps us understand your target audience and your competitors. This helps later on with:
- Content planning — when we map out your site’s content as well as:
- optimizing existing content
- new content creation
- Link building
This can sometimes be uncomfortable for business and product owners, as these terms aren’t always “correct”. However, some small changes to your website can often involve being seen by thousands of people each month instead of a hundred or so.
On-page SEO involves optimizing title tags, meta descriptions, body content, internal linking, and URL structure. This is important because it helps search engines like Google understand what your website is about, and whether or not it’s relevant to what your customers are looking for.
We look at where to use keywords, and how often. We obsess over your heading hierarchy, write compelling meta descriptions that get more clicks, craft succinct title tags, and much more!
When a page on your website gets linked by another trusted website, Google sees that as a positive sign and generally rewards your website with a higher position in the search results.
Link building is a marketing function that we will employ to get links from other relevant websites to yours. The more backlinks you have and the authority that this brings, the higher your chances of ranking on page 1.
Our greatest successes have come from using manual niche edits and our HARO link building strategy and as a result, these are services that we offer to our clients.
E-commerce websites aren’t the only ones that benefit from SEO. Even brick and mortar businesses can leverage the power of organic search to increase footfall.
In fact, a good deal of our clients are local businesses with WordPress websites. They use our SEO experience to help generate sales leads and inquiries for their business.
Local SEO aims to target the people who live in your service area.
Let’s imagine you run a roofing company in Austin. If someone Googles
roofing contractor austin tx, you’d want your business to show up, right? That’s what local SEO can do for you.
Content creation and optimization
Arguably the most important part of any sound SEO strategy is content creation and optimization. At the end of the day, your clients and customers are looking for a solution to their problem — and often that solution begins with information.
They can’t be sure you’re buying the right product without learning about it first, just as they can’t be sure they’re engaging the right service provider without confirming that as well.
Let’s not forget, Google is in the business of serving up content to people as well. We’ve long taken the approach that keeping Google happy is a good way to get results.
Content and SEO go hand in hand. You must use the two in unison if you want to solidify your position in search engines for the long haul.
Compulsively written content that doesn’t excite or educate anyone won’t take you very far — what you need is well-researched, well-formatted, optimized content that is genuinely useful.
Technical auditing, fixes and ongoing maintenance
Auditing websites for technical SEO issues and fixing them is something we’ve spent a great deal of time mastering over the years.
Every site is different, meaning this cannot be an automated approach. When you sign up for one of our WordPress SEO packages, a developer is assigned to your site who ensures that WordPress Core, plugins, and your theme are updated regularly.
More importantly, however, we are performing ongoing audits of your site to be sure we discover any:
- broken images
- broken external or internal links
- duplicate content
- issues with your internationalization or multi-language configuration
- missing tags
- redirects that are confusing search engine crawlers
- underperforming site speed
- URLs that cannot be crawled
- …and a great deal more.
There are well over 100 elements that we are auditing for on an ongoing basis.
We won’t just sell you a report* and call it a day — our developers will put in the hard work that your website deserves, and fix technical issues either as a one-time technical audit or as an ongoing technical SEO maintenance service.
*Note: You will definitely get a report though!
Reporting and monitoring
Ensuring the success of your campaign is our top priority — to make that happen, it needs to be monitored consistently. We track important metrics such as keyword rankings, website traffic, and technical SEO health.
Regular reporting is a part of our monthly SEO packages. You’ll know what’s going on with your campaign, and where on your website we have worked.
Get started with WordPress SEO
Working with Dialed Labs is smooth sailing. We’ve dialed in our systems and perfected our processes to a point where efficiency is at its maximum.
Our team of search scientists have been obsessed with websites and SEO since the early days of the internet. Over the years, we’ve learned a thing or two about what works and what doesn’t.
We understand that ranking #1 and staying there requires a lot of hard work — work that we love to do. Once we learn the best way to take your website to the next level, we simply get on with the work, only stopping to report back to you. You can expect minimal back-and-forth, no redundancies, and complete clarity.
To learn more about our WordPress SEO services and to find out if your business is a good fit, please contact us.