{"id":189,"date":"2020-02-26T10:20:50","date_gmt":"2020-02-26T10:20:50","guid":{"rendered":"https:\/\/dialedclone.wplocal\/?page_id=16"},"modified":"2022-08-08T12:35:13","modified_gmt":"2022-08-08T12:35:13","slug":"keyword-to-content-mapping","status":"publish","type":"page","link":"https:\/\/dialedlabs.com\/services\/keyword-to-content-mapping\/","title":{"rendered":"Keyword to content mapping for long form & product pages"},"content":{"rendered":"\n
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Search engine optimization through content marketing used to be simple.<\/p>\n\n\n\n

You could literally ‘throw content at the problem’ and in a few months, Google would be sending people to your website for free. Sweet!<\/p>\n\n\n\n

The problem is; those days are done.<\/p>\n\n\n\n

If your website has been bleeding traffic over the last few years, chances are the root cause of your problem is content.<\/p>\n<\/div><\/div>\n\n\n\n

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Google has been tightening the screws, with the goal of only showing 1 page per website<\/em> for each keyword. Along with this, competition is getting tougher in almost every niche.<\/p>\n\n\n\n

What this means is, to rank #1 for your desired keywords, you really need to be putting your best foot forward.<\/p>\n\n\n\n

Three short articles all discussing the same topic is not<\/em> putting your best foot forward.<\/strong><\/p>\n\n\n\n

Thankfully, the solution isn’t as difficult as you might think. By performing ‘keyword to content mapping’, you can revise your website to ensure that only 1 page or blog post is targeting a given keyword.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n

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The team at Dialed Labs really knows their stuff when it comes to SaaS.<\/p>

We’ve had great success with their general strategy.<\/p>

I highly recommend!<\/p><\/div>

\"Brian<\/div><\/div>

Brian Casel<\/a><\/h2>Founder, ZipMessage<\/small><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n
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What is keyword mapping?<\/h2>\n\n\n\n

The simplest way to describe keyword mapping is ‘assigning a keyword or keywords to each page on your website’.<\/p>\n<\/div><\/div>\n\n\n\n

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Each keyword should only be mapped to 1 page or blog post.<\/p>\n\n\n\n

In days long past, SEO gurus recommended “1 page per keyword”. A lot of people went off and produced thousands of shallow blog posts that each targeted a single long tail keyword. For example:<\/p>\n\n\n\n