{"id":5568,"date":"2017-08-02T18:00:23","date_gmt":"2017-08-02T18:00:23","guid":{"rendered":"https:\/\/otiumboutique.com\/?p=5568"},"modified":"2023-07-25T11:29:30","modified_gmt":"2023-07-25T11:29:30","slug":"hotel-conversion-rates-explained","status":"publish","type":"post","link":"https:\/\/dialedlabs.com\/hotel-conversion-rates-explained\/","title":{"rendered":"Hotel Conversion Rates Explained"},"content":{"rendered":"

When it comes to marketing your hotel on the internet, it’s natural to assume “the more people who see our website, the better”. As a general rule, this is a good thing. But if you’re collecting water into a leaky bucket, would you say the solution is to find (and often pay for) more water, or fix the bucket first?<\/p>\n

Hotel content marketing, Google ads, organic social media marketing, paid social media marketing, search engine optimization and more all make it into your boutique hotel’s marketing plan. These methods all aim to increase traffic; to encourage more people to see your boutique hotel’s website.<\/p>\n

Yet more often than not, there’s a glaring omission – does the website actually<\/em> convert the people behind a screen to a guest who will spend money with your hotel?<\/p>\n

In this post, I’ll run you through an explanation of what a hotel conversion rate is, how it can be calculated, and some benchmark numbers\/industry averages.<\/p>\n

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