{"id":5647,"date":"2019-08-21T10:00:08","date_gmt":"2019-08-21T10:00:08","guid":{"rendered":"https:\/\/otiumboutique.com\/?p=5647"},"modified":"2023-07-25T11:29:27","modified_gmt":"2023-07-25T11:29:27","slug":"hotel-blogging","status":"publish","type":"post","link":"https:\/\/dialedlabs.com\/hotel-blogging\/","title":{"rendered":"Hotel Blogging: Everything You Need to Know"},"content":{"rendered":"\n

At one point, it was enough to be small in order to qualify as a boutique hotel, but now you need to stand out with personal touches that genuinely feel like they were chosen by an individual, instead of a board of directors.<\/p>\n\n\n\n

Telling your potential customers about all the things that make you different from the commoditized, you-know-what-to-expect experience of the monolithic chains depends on expressing your messages with a voice and using content that gets that message across.<\/p>\n\n\n\n

Hotel blogging is an excellent way for boutique hotels to take advantage of a medium that offers the ability to expand deeply on topics and attract like-minded readers who, given some help, could become advocates for your hotel’s brand.<\/p>\n\n\n\n\n\n\n\n

In this post, I’ll explain:<\/p>\n\n\n\n

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  1. Who you should have in mind when writing posts;<\/li>\n\n\n\n
  2. The nuts-and-bolts of making blog posts happen;<\/li>\n\n\n\n
  3. How to keep your eye on making sales even when blogging; and finally<\/li>\n\n\n\n
  4. What the keys to excellence are for hotel blogging and how you can measure whether you’re hitting these targets.<\/li>\n<\/ol>\n\n\n\n

    Once you have a handle on the how-tos of blogging for your hotel, start filling your content calendar with our hotel blog ideas, and then get your posts in front of an audience with our guide to hotel blog social media sharing.<\/p>\n\n\n\n

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    Table of Contents<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n