{"id":7047,"date":"2020-06-28T01:22:57","date_gmt":"2020-06-28T01:22:57","guid":{"rendered":"https:\/\/rankdefender.com\/?p=7047"},"modified":"2023-11-17T12:46:27","modified_gmt":"2023-11-17T12:46:27","slug":"seo-for-general-contractors","status":"publish","type":"post","link":"https:\/\/dialedlabs.com\/seo-for-general-contractors\/","title":{"rendered":"SEO for General Contractors: Services, Tips &#038; More"},"content":{"rendered":"\n<p>The success of any business purely depends on a steady stream of customers. Where are your best customers? Online, looking for<em> your<\/em> services.<\/p>\n\n\n\n<p>But to make sure they hire you, they need to be able to find you online.<\/p>\n\n\n\n<p>It may seem challenging to turn up on the first page of Google\u2019s search results, but it\u2019s not as hard as you may think.<\/p>\n\n\n\n<p>All you need is an effective SEO strategy and be willing to put in the hard work. If you commit to this over the long term, you\u2019ll be ranking before you know it.<\/p>\n\n\n\n<p>In this guide, you\u2019ll find everything you need to know about the SEO practices that will help to boost your online presence and get noticed by potential customers.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dialedlabs.com\/seo-for-general-contractors\/#why-you-should-care-about-seo\" title=\"Why You Should Care About SEO\">Why You Should Care About SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dialedlabs.com\/seo-for-general-contractors\/#how-organic-search-traffic-works\" title=\"How Organic Search Traffic Works\">How Organic Search Traffic Works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dialedlabs.com\/seo-for-general-contractors\/#general-contractor-seo-best-practices-to-increase-traffic\" title=\"General Contractor SEO: Best Practices To Increase Traffic\">General Contractor SEO: Best Practices To Increase Traffic<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dialedlabs.com\/seo-for-general-contractors\/#on-site-seo\" title=\"On-Site SEO\">On-Site SEO<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dialedlabs.com\/seo-for-general-contractors\/#clean-urls\" title=\"Clean URLs\">Clean URLs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/dialedlabs.com\/seo-for-general-contractors\/#the-role-of-keywords\" title=\"The Role of Keywords\">The Role of Keywords<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/dialedlabs.com\/seo-for-general-contractors\/#contractor-keyword-research\" title=\"Contractor Keyword Research\">Contractor Keyword Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/dialedlabs.com\/seo-for-general-contractors\/#keyword-intent\" title=\"Keyword Intent\">Keyword Intent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/dialedlabs.com\/seo-for-general-contractors\/#search-volume\" title=\"Search Volume\">Search Volume<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/dialedlabs.com\/seo-for-general-contractors\/#on-page-seo\" title=\"On-Page SEO\">On-Page SEO<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/dialedlabs.com\/seo-for-general-contractors\/#unique-relevant-content\" title=\"Unique, Relevant Content\">Unique, Relevant Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/dialedlabs.com\/seo-for-general-contractors\/#headings\" title=\"Headings\">Headings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/dialedlabs.com\/seo-for-general-contractors\/#image-alt-text\" title=\"Image Alt Text\">Image Alt Text<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/dialedlabs.com\/seo-for-general-contractors\/#title-tags\" title=\"Title Tags\">Title Tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/dialedlabs.com\/seo-for-general-contractors\/#meta-descriptions\" title=\"Meta Descriptions\">Meta Descriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/dialedlabs.com\/seo-for-general-contractors\/#internal-links\" title=\"Internal Links\">Internal Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/dialedlabs.com\/seo-for-general-contractors\/#external-links\" title=\"External Links\">External Links<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/dialedlabs.com\/seo-for-general-contractors\/#sitemaps-and-indexing\" title=\"Sitemaps and Indexing\">Sitemaps and Indexing<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/dialedlabs.com\/seo-for-general-contractors\/#create-a-sitemap\" title=\"Create a Sitemap\">Create a Sitemap<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/dialedlabs.com\/seo-for-general-contractors\/#noindex-the-low-quality-pages\" title=\"NoIndex the Low-Quality Pages\">NoIndex the Low-Quality Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/dialedlabs.com\/seo-for-general-contractors\/#submit-your-sitemap\" title=\"Submit Your Sitemap\">Submit Your Sitemap<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/dialedlabs.com\/seo-for-general-contractors\/#security-and-ssl-certificates\" title=\"Security and SSL Certificates\">Security and SSL Certificates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/dialedlabs.com\/seo-for-general-contractors\/#website-performance\" title=\"Website Performance\">Website Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/dialedlabs.com\/seo-for-general-contractors\/#schemastructured-data\" title=\"Schema\/Structured Data\">Schema\/Structured Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/dialedlabs.com\/seo-for-general-contractors\/#conversion-rate-optimization\" title=\"Conversion Rate Optimization\">Conversion Rate Optimization<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/dialedlabs.com\/seo-for-general-contractors\/#off-site-seo\" title=\"Off-Site SEO\">Off-Site SEO<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/dialedlabs.com\/seo-for-general-contractors\/#link-building\" title=\"Link Building\">Link Building<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/dialedlabs.com\/seo-for-general-contractors\/#organic-links\" title=\"Organic Links\">Organic Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/dialedlabs.com\/seo-for-general-contractors\/#outreach-campaigns\" title=\"Outreach Campaigns\">Outreach Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/dialedlabs.com\/seo-for-general-contractors\/#self-created-links\" title=\"Self-Created Links\">Self-Created Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/dialedlabs.com\/seo-for-general-contractors\/#press-and-expert-roundups\" title=\"Press and Expert Roundups\">Press and Expert Roundups<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/dialedlabs.com\/seo-for-general-contractors\/#social-media-signals\" title=\"Social Media Signals\">Social Media Signals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/dialedlabs.com\/seo-for-general-contractors\/#local-seo-and-citations\" title=\"Local SEO and Citations\">Local SEO and Citations<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/dialedlabs.com\/seo-for-general-contractors\/#build-a-successful-online-presence-with-seo\" title=\"Build a Successful Online Presence With SEO\">Build a Successful Online Presence With SEO<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"why-you-should-care-about-seo\"><\/span>Why You Should Care About SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We live in a time where running a Google search is our first instinct for finding just about anything. In fact, your potential customers are probably searching for <code>home renovation near me<\/code> as we speak.<\/p>\n\n\n\n<p>To reach them, you need to make sure your services are displayed on their search results. SEO is the tool you need to make this happen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/seo-for-contractors-1024x683.jpeg\" alt=\"SEO for contractors\" class=\"wp-image-7136\" srcset=\"https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/seo-for-contractors-1024x683.jpeg 1024w, https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/seo-for-contractors-300x200.jpeg 300w, https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/seo-for-contractors-768x512.jpeg 768w, https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/seo-for-contractors-600x400.jpeg 600w, https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/seo-for-contractors.jpeg 1125w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>SEO is fairly straightforward. By optimizing your website, you\u2019re putting it in the good books of search engines. This gives you the high rankings you\u2019re aiming for.<\/p>\n\n\n\n<p>This, in turn, leads to more \u201corganic\u201d (free) traffic to your website. As the right people find your services, you get more inquiries and then sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-organic-search-traffic-works\"><\/span>How Organic Search Traffic Works<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Why is organic search traffic so important?<\/p>\n\n\n\n<p>Unlike paid traffic, organic traffic tends to bring people who are genuinely interested in your services who have found you without clicking on any ads.<\/p>\n\n\n\n<p>What\u2019s more important is the depth of their research and seriousness. When someone searches for <code>home repair<\/code> they are shown a sea of ads, but at this point, nobody knows what sort of repair they actually want. You\u2019ll end up paying for a ton of clicks that don\u2019t actually want your services.<\/p>\n\n\n\n<p>SEO brings organic visitors to your website who are usually looking for more specific terms. Consider if someone is Googling for <code>home structural repair contractors<\/code>, it\u2019s much clearer as to what they actually want.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"140\" src=\"https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/keyword-for-building-contractors.jpg\" alt=\"Google search for a home structural repair contractor.\" class=\"wp-image-7138\" srcset=\"https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/keyword-for-building-contractors.jpg 833w, https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/keyword-for-building-contractors-300x50.jpg 300w, https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/keyword-for-building-contractors-768x129.jpg 768w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/><\/figure>\n\n\n\n<p>We\u2019ve all been on the phone before with a customer who doesn\u2019t know what they want. They\u2019re almost always a time-waster!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"general-contractor-seo-best-practices-to-increase-traffic\"><\/span>General Contractor SEO: Best Practices To Increase Traffic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Interested in diving into the world of SEO for your contracting business but don\u2019t know where to start? You\u2019re not alone.<\/p>\n\n\n\n<p>Website optimization can seem intimidating at first. But as you slowly start to get familiar with all the different elements on your website, you\u2019ll see how everything eventually connects.<\/p>\n\n\n\n<p>I\u2019ll do my best to ease you through some best practices without getting <em>too<\/em> detailed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"on-site-seo\"><\/span>On-Site SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Search engine optimization of the elements <em>on<\/em> your website is known as on-site SEO. This includes <em>everythin<\/em>g from the actual content to your website\u2019s speed, if it\u2019s secure, how well it loads on a phone vs a laptop, and so on.<\/p>\n\n\n\n<p>A good on-site SEO strategy considers:<\/p>\n\n\n\n<ul>\n<li>How relevant and useful your content is in comparison to the searcher\u2019s needs.<\/li>\n\n\n\n<li>Whether your content is formatted correctly using headings, lists, and other elements.<\/li>\n\n\n\n<li><a href=\"https:\/\/dialedlabs.com\/website-speed-matters\/\">Loading speed<\/a>.<\/li>\n\n\n\n<li>SSL certificates and security.<\/li>\n\n\n\n<li>How accessible your site is for people with vision trouble, or a disability.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"135\" src=\"https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/website-load-speed-1024x135.jpg\" alt=\"\" class=\"wp-image-7139\" srcset=\"https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/website-load-speed-1024x135.jpg 1024w, https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/website-load-speed-300x39.jpg 300w, https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/website-load-speed-768x101.jpg 768w, https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/website-load-speed-1200x158.jpg 1200w, https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/website-load-speed.jpg 1309w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">If your website&#8217;s speed scores look like this, contact us today so we can help!<\/figcaption><\/figure>\n\n\n\n<p>If some of these more technical SEO elements are proving confusing, don\u2019t worry. At Dialed Labs we fix your SEO issues for you with minimum fuss.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"clean-urls\"><\/span>Clean URLs<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>A URL is a web address that sends users to a specific page on your website. They can either be semantic or non-semantic.<\/p>\n\n\n\n<p>A clean or semantic URL is made up of words that are easy to read. Because of this, your customers get a good idea about what they\u2019re going to see on your webpage. Clean URLs look something like this: <\/p>\n\n\n\n<p><code>https:\/\/exampledomain.com\/basement-remodelling\/<\/code><\/p>\n\n\n\n<p>On the other hand, non-semantic URLs aren\u2019t very specific about what the webpage is about. For example:<\/p>\n\n\n\n<p><code>https:\/\/exampledomain.com\/index.php?type=remodelling&amp;location=5\/<\/code><\/p>\n\n\n\n<p>Overall, clean URLs are certainly more user-friendly and we encourage using them in place of non-semantic URLs wherever possible.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-role-of-keywords\"><\/span>The Role of Keywords<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>A long time ago, many people used keywords by stuffing them into each page to easily rank well.<\/p>\n\n\n\n<p>Things have changed a lot. Today keywords help you shape your content so you can be more relevant to your readers. Your keywords are essentially your strategy. All the effort in the world while executing the wrong strategy isn\u2019t going to lead to results.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"contractor-keyword-research\"><\/span>Contractor Keyword Research<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>Keyword research is an important aspect of contractor SEO, as it\u2019s one that lets you understand your customers a little better.<\/p>\n\n\n\n<p>To get started with keyword research, you\u2019ll find plenty of tools to help you out.&nbsp;<\/p>\n\n\n\n<p>A simple place to get started is by making a Google search for topics relating to your services. Scroll to the bottom of Google\u2019s results page and you\u2019ll find several keyword recommendations.<\/p>\n\n\n\n<p>These are usually in the form of short or long phrases \u2014 all of which your potential users type in their search query. Long phrases are known as \u201clong-tail keywords\u201d.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"keyword-intent\"><\/span>Keyword Intent<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>Thanks to <strong>long-tail keywords<\/strong>, figuring out what your customers need is no longer a mystery. As the name suggests, these keywords are long and can be in the form of sentences or phrases.&nbsp;<\/p>\n\n\n\n<p>One look at them and you get a good idea about the intent behind your customers&#8217; search query.<\/p>\n\n\n\n<p>For example, between <code>roof repair<\/code> and <code>how much does it cost to repair a leaking roof<\/code>, the latter gives you a clear picture of why a customer needs your services.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"617\" height=\"958\" src=\"https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/keyword-research-for-contractors.jpg\" alt=\"\" class=\"wp-image-7140\" srcset=\"https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/keyword-research-for-contractors.jpg 617w, https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/keyword-research-for-contractors-193x300.jpg 193w, https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/keyword-research-for-contractors-300x466.jpg 300w\" sizes=\"(max-width: 617px) 100vw, 617px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"search-volume\"><\/span>Search Volume<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>Let\u2019s say you find a list of keywords that are relevant to construction and renovation. Will you be using each and every one of them? Definitely not.<\/p>\n\n\n\n<p>Search volume tells you which keywords are more popular, or rather which ones are used most frequently. There\u2019s no point investing time or money in writing a blog post about a topic that nobody is searching for, so this process ensures you get a return on your investment.<\/p>\n\n\n\n<p>It\u2019s not difficult to get your hands on this data \u2014 that\u2019s what paid keyword tools like Ahrefs, Keywords Everywhere or SEMrush are for. However, if you don\u2019t see yourself spending Sunday afternoons analyzing keywords, perhaps hiring someone to do your <a href=\"https:\/\/dialedlabs.com\/services\/keyword-research\/\">keyword research for you<\/a> is a better idea.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"on-page-seo\"><\/span>On-Page SEO<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>On-page and on-site SEO sound like similar concepts but in reality, they\u2019re quite different from one another. On-page has more to do with individual pages on your website and how to make each one of them perform well.<\/p>\n\n\n\n<p>Let\u2019s take a look at the core on-page SEO elements you\u2019ll want to consider.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"unique-relevant-content\"><\/span>Unique, Relevant Content<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>Search engines place a lot of importance on how relevant and valuable your content is for users. Just take a look at some of your competitors and you\u2019ll see that it\u2019s their top-notch content that sets them above the rest.<\/p>\n\n\n\n<p>To really catch your customer\u2019s attention, focus your efforts on developing unique, accurate, and detailed content. Using your keyword research, you\u2019ll be able to come up with several different talking points.<\/p>\n\n\n\n<p>It doesn\u2019t all have to be lengthy blog articles. You\u2019ll certainly want your key pages that describe your business and your services to be easy to understand.<\/p>\n\n\n\n<p>Outside of these key pages, your content could be anything from short DIY videos and example projects with photos from past customers. Your best bet is to have a good mix of different content formats to keep your customers on your site.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"headings\"><\/span>Headings<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>Reading a long continuous piece of text can be boring for just about anyone. But with the help of heading tags, you can break down your content in a way that is both enjoyable and interesting to read.<\/p>\n\n\n\n<p>These include H1, H2, H3, H4, H5, and H6 HTML tags which follow a heading hierarchy. To really make them work in your favor, it\u2019s best to get familiar with the correct ways to use heading tags.<\/p>\n\n\n\n<p>Aside from improving your website\u2019s readability, heading tags give search engines a clear idea about the content on your webpage.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"image-alt-text\"><\/span>Image Alt Text<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>If there\u2019s anything that working with websites has taught me, it\u2019s that things don\u2019t always go the way you planned. This especially holds true when images aren\u2019t displayed correctly.<\/p>\n\n\n\n<p>It could either be because of slow load speeds, broken images, or if your customers are visually impaired and use a screen reader. In all these instances, having alternative text for your images can make a difference.<\/p>\n\n\n\n<p>Image alt text is the text that shows up when images cannot be displayed. It tells both your readers and search engines what that image is about.<\/p>\n\n\n\n<p>Your image alt text should be descriptive, yet brief and it doesn\u2019t hurt to throw in a keyword to keep Google happy.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"title-tags\"><\/span>Title Tags<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>As the name suggests, title tags are displayed on search results as the \u201ctitle\u201d of your page.&nbsp;<\/p>\n\n\n\n<p>With their help, you can tell your customers (and search engines) what your page is all about.&nbsp;<\/p>\n\n\n\n<p>Title tags are one of the first elements that catch the reader\u2019s eye in Google\u2019s search results, so it\u2019s very important to get them right. A well-written title tag will be short, crisp, and to the point.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"meta-descriptions\"><\/span>Meta Descriptions<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>Meta descriptions provide a summary of your website content. At a glance, they give your customers a general idea about what that page is going to be about.<\/p>\n\n\n\n<p>Just like title tags, a website\u2019s meta description is displayed on the SERP page and should contain a focus keyword.<\/p>\n\n\n\n<p>A good meta description is catchy, concise, and effectively reels in your audience without giving away too much at once.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"internal-links\"><\/span>Internal Links<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>Internal links refer to all the links within your website. By clicking on them, customers can easily navigate your website and skip to the content they\u2019re most interested in.<\/p>\n\n\n\n<p>Internal links also tell search engines which pages on your website are the most important.<\/p>\n\n\n\n<p>If you get a lot of links to your home page, but you want to rank another page on your website, make sure there\u2019s an internal link <em>from<\/em> your home page <em>to<\/em> that other page. <a href=\"https:\/\/dialedlabs.com\/services\/internal-linking\/\">Internal link optimization<\/a> is often overlooked, but it&#8217;s an affordable strategy that can yield real results quickly.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"external-links\"><\/span>External Links<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>External links send your customers to another website altogether.<\/p>\n\n\n\n<p>You may wonder how sending your traffic to another page could benefit your business. The truth is, linking to reputed websites builds credibility both with search engines and your readers.&nbsp;<\/p>\n\n\n\n<p>Who knows, you may even get a mention and a link back from one of those websites. But just like all good things, external links should be used in moderation.<\/p>\n\n\n\n<p>Think of it as a referral to another business&#8230; \u201cHey, do you know an electrician I can trust?\u201d You\u2019re essentially surrounding yourself with other quality businesses, that reflect well on yours.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/links-like-referrals-to-other-contractors-1024x684.jpg\" alt=\"Links are like referrals to other contractors and businesses you trust. You don't want to link to a bad website just like you don't want to refer a client to an unreliable electrician.\" class=\"wp-image-7141\" srcset=\"https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/links-like-referrals-to-other-contractors-1024x684.jpg 1024w, https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/links-like-referrals-to-other-contractors-300x200.jpg 300w, https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/links-like-referrals-to-other-contractors-768x513.jpg 768w, https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/links-like-referrals-to-other-contractors-1536x1025.jpg 1536w, https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/links-like-referrals-to-other-contractors-600x400.jpg 600w, https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/links-like-referrals-to-other-contractors-1200x801.jpg 1200w, https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/links-like-referrals-to-other-contractors-1400x935.jpg 1400w, https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/links-like-referrals-to-other-contractors.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"sitemaps-and-indexing\"><\/span>Sitemaps and Indexing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The easier it is for search engines to understand what your website is about, the better it is for your rankings. Sitemaps help search engines with this information and are a crucial part of website SEO.<br><br>Given their importance, you\u2019d think sitemaps would be pretty common but that\u2019s not the case. I still come across many websites that are either missing sitemaps or haven\u2019t updated them.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"create-a-sitemap\"><\/span>Create a Sitemap<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>An XML sitemap is essentially a floorplan for your website \u2014 one that lists all the important URLs and lets search engines know your website is ready to be crawled.<\/p>\n\n\n\n<p>When creating a sitemap, it\u2019s best to leave out all the pages that hold little or no value. You only want high-quality pages to be indexed by search engines.<\/p>\n\n\n\n<p>For a better understanding of what sitemaps look like, you can <a href=\"https:\/\/dialedlabs.com\/sitemap.xml\">take a look at our sitemap<\/a>.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"noindex-the-low-quality-pages\"><\/span>NoIndex the Low-Quality Pages<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>To really ensure that search engines do not index certain pages, you\u2019ll want to use a noindex tag.<\/p>\n\n\n\n<p>In simple words, a noindex tag prevents pages from showing up in a Google search and it can be achieved by using a <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/block-indexing?hl=en&amp;visit_id=637859725376451480-436449991&amp;rd=1\">meta tag<\/a>.<\/p>\n\n\n\n<p>Do know that noindexing is a lot like using an angle grinder. It can get the job done with precision, but in the hands of an apprentice, it can do some serious damage. If you\u2019re unsure about how to remove pages from Google\u2019s index, reach out to our team of SEO experts.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"submit-your-sitemap\"><\/span>Submit Your Sitemap<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>What seems so obvious is often a step that\u2019s left out by many. Without submitting your sitemap, search engines will not be able to use any of the information that you took so long to gather.<\/p>\n\n\n\n<p>To submit your website\u2019s sitemap, sign up to <a href=\"https:\/\/search.google.com\/search-console\/about?hl=en\">Google Search Console<\/a> and <a href=\"https:\/\/www.bing.com\/webmasters\/about\">Bing Webmaster Tools<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"security-and-ssl-certificates\"><\/span>Security and SSL Certificates<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The last thing you want to do is is lose a customer because your website flashed a \u201cpage not secure\u201d warning.&nbsp;<\/p>\n\n\n\n<p>SSL certificates add a layer of security to all the pages on your website which is especially important if you require customers to enter any of their personal details.&nbsp;<\/p>\n\n\n\n<p>Not sure if you have one? Simply visit your website and check if the URL starts with \u201cHTTP\u201d or \u201cHTTPS\u201d. If it\u2019s the latter, you\u2019ll also see a padlock to it\u2019s left which means that it is secured with SSL. If you don\u2019t have one, you\u2019ll need to ask your hosting company to install an SSL certificate.<\/p>\n\n\n\n<p>An SSL certificate secures both your website and your ranking with Google. We give you one for free as part of our service, so there\u2019s really no excuse for having a site that isn\u2019t secure nowadays.<\/p>\n\n\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"website-performance\"><\/span>Website Performance<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Google loves websites that load quickly and so do your visitors. It is estimated that most people bail on websites that take more than 2 seconds to load.&nbsp;<\/p>\n\n\n\n<p>Search engines have become much more serious about page speed than they were a few years ago; today it is an important ranking factor.<\/p>\n\n\n\n<p>Some quick wins that come from <a href=\"https:\/\/dialedlabs.com\/website-speed-matters\/\">having a fast website<\/a> include:<\/p>\n\n\n\n<ul>\n<li>You\u2019ll rank higher in search engines which translates to more web traffic.<\/li>\n\n\n\n<li>The faster your site, the more time people spend on it. The longer they spend on your site, the more likely they are to contact you.<\/li>\n\n\n\n<li>A good experience, which reflects positively on your business.<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re curious about your website\u2019s current performance, you can use the \u201c<a href=\"https:\/\/pagespeed.web.dev\/\">Measure<\/a>\u201d tool to analyze the speed of your webpage along with a few other technical elements.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"973\" height=\"194\" src=\"https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/web-dev-measure.jpg\" alt=\"web.dev Measure\" class=\"wp-image-7143\" srcset=\"https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/web-dev-measure.jpg 973w, https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/web-dev-measure-300x60.jpg 300w, https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/web-dev-measure-768x153.jpg 768w\" sizes=\"(max-width: 973px) 100vw, 973px\" \/><figcaption class=\"wp-element-caption\">web.dev Measure is a great tool to use<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"schemastructured-data\"><\/span>Schema\/Structured Data<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Schema or structured data is code that helps search engines understand, organize, and display specific parts of your content.&nbsp;<\/p>\n\n\n\n<p>From your opening hours to online reviews, search engines and other websites can use schema to display data about your business on their website.<\/p>\n\n\n\n<p>The schema code will be a little different depending upon your business, though you can find <a href=\"https:\/\/schema.org\/GeneralContractor\">contractor-specific markup<\/a> here.<\/p>\n\n\n\n<p>When dealing with schema, remember to be consistent with all the basic information of your business. This goes for your business name, phone number, and address but also includes:<\/p>\n\n\n\n<ul>\n<li>Logo and pictures<\/li>\n\n\n\n<li>Opening hours<\/li>\n\n\n\n<li>Customer reviews<\/li>\n\n\n\n<li>Map URL<\/li>\n\n\n\n<li>A concise bio<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"conversion-rate-optimization\"><\/span>Conversion Rate Optimization<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>When you have a well-optimized website in place, visitors are more likely to convert into customers. Keep doing this and soon enough Google will see you as a high-value, trustworthy website.<\/p>\n\n\n\n<p>What you need to remember about conversion rate optimization, or \u201cCRO\u201d, is that it all comes down to the customer\u2019s <em>experience<\/em>. From navigating your website to enjoying the content \u2014 if you can ensure a smooth experience for your visitors, you will be rewarded with conversions.<\/p>\n\n\n\n<p>While it isn\u2019t always easy to prove how CRO and SEO are interconnected, the bond between them continues to get stronger every year.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"off-site-seo\"><\/span>Off-Site SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Now that we\u2019ve had a good look at optimizing the elements <em>on<\/em> your website, it\u2019s time to understand how the elements outside your website play just as big a role.<\/p>\n\n\n\n<p>Off-site SEO deals with everything from backlinks and citations to testimonials and setting up a Google My Business profile. In short, it covers every online mention of your business.<\/p>\n\n\n\n<p>Once you have a website that\u2019s well maintained, off-site SEO can pull a lot of organic traffic your way.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"link-building\"><\/span>Link Building<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Any SEO specialist worth their salt knows that links can make your website work harder.<\/p>\n\n\n\n<p>Link building involves getting other websites to link, or &#8216;backlink&#8217; to yours. Not only does this bring more traffic to your business from other websites, but it also gives your website more \u201cauthority\u201d in the eyes of search engines. This in turn helps your site to rank well.<\/p>\n\n\n\n<p>There was a time when you could spam links all over the internet and call it a day. Today, you\u2019ll want to prioritize quality over high quantity when it comes to <a href=\"https:\/\/dialedlabs.com\/\">backlink optimization<\/a>.<\/p>\n\n\n\n<p>Here are some of the popular types of link building.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/link-building-referring-domains-1024x341.png\" alt=\"Link building referring domains\" class=\"wp-image-7144\" srcset=\"https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/link-building-referring-domains-1024x341.png 1024w, https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/link-building-referring-domains-300x100.png 300w, https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/link-building-referring-domains-768x256.png 768w, https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/link-building-referring-domains.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Small businesses rarely need a lot of links. Steady growth should keep you ahead of most competitors. <\/figcaption><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"organic-links\"><\/span>Organic Links<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>Organic or \u201cnatural\u201d links are at the top of everyone\u2019s list for one main reason \u2013\u2013 they do most of the work for you. What this means is, once you have a great service or content in place, readers will automatically link back to you.<\/p>\n\n\n\n<p>Additionally, it\u2019s always a good idea to share your blogs or articles with colleagues and acquaintances within your industry. It helps get your content noticed by the right people.<\/p>\n\n\n\n<p>The issue is, this is a slow approach. It can take years, often longer to get traction by just sitting and waiting.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"outreach-campaigns\"><\/span>Outreach Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>If you\u2019re like me and don\u2019t like waiting for organic links to yield results, you might want to consider running an outreach campaign.&nbsp;<\/p>\n\n\n\n<p>Here, you can contact website owners, bloggers, and other reputable writers within your industry.<\/p>\n\n\n\n<p>If you use a certain brand of building product, ask the brand or distributor for a link from their website. Do you own a certain piece of machinery or tool? Do the same with the manufacturer.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"self-created-links\"><\/span>Self-Created Links<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>Links you can create yourself don\u2019t tend to carry as much weight as they used to.<\/p>\n\n\n\n<p>Using them probably won\u2019t hurt your online presence as long as you don\u2019t go overboard with them.<\/p>\n\n\n\n<p>Self-created links are easy enough to spot and can be found as:<\/p>\n\n\n\n<ul>\n<li>Blog comments<\/li>\n\n\n\n<li>Forum posts<\/li>\n\n\n\n<li>Business directories<\/li>\n\n\n\n<li>Guest post signatures<\/li>\n\n\n\n<li>User profile pages<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"press-and-expert-roundups\"><\/span>Press and Expert Roundups<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>As a contractor, you\u2019ve probably bagged enough experience in your field to speak on a variety of topics. Lucky for you, there are many journalists out there that could use your inputs.<\/p>\n\n\n\n<p><a href=\"https:\/\/dialedlabs.com\/services\/haro-link-building\/\">HARO link building<\/a> is a process where you can connect and respond to journalists that write in your area of expertise. In return, you get high-quality links back to your website.<\/p>\n\n\n\n<p>To be clear, this will require you to invest a chunk of your time. But the payoffs are well worth it, especially seeing as how many major publications use this service.<\/p>\n\n\n\n<p>If you want your contracting company mentioned on the likes of The Spruce, MSN, Yahoo! and other websites, this is a great path option to take. <a href=\"mailto:team@dialedlabs.com\" data-type=\"mailto\" data-id=\"mailto:team@dialedlabs.com\">Reach out to us today<\/a> to learn more about how our service can help you. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"social-media-signals\"><\/span>Social Media Signals<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Social media may not directly influence your website\u2019s SEO but it can help build an online presence that adds to your credibility. Shares, likes, retweets, and comments are all recognized by search engines as social media \u201csignals\u201d and can help the organic search ranking of a business.<\/p>\n\n\n\n<p>While posting on your social media accounts is a great way to interact with your followers, you shouldn\u2019t feel the need to create accounts on every platform just for SEO.<\/p>\n\n\n\n<p>Instead, I recommend focusing your efforts on using social media to attract people away to your website. This way, any SEO benefit is a bonus.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"local-seo-and-citations\"><\/span>Local SEO and Citations<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Citations are an online mention of your business and are used by search engines to verify if your business is legitimate or not. They include the name, address, and phone number of your business, also known as NAP.<\/p>\n\n\n\n<p>In a nutshell, online citations consist of:<\/p>\n\n\n\n<ul>\n<li>Name of your business<\/li>\n\n\n\n<li>Address<\/li>\n\n\n\n<li>Phone number<\/li>\n\n\n\n<li>Website URL<\/li>\n\n\n\n<li>Images<\/li>\n\n\n\n<li>Customer reviews<\/li>\n<\/ul>\n\n\n\n<p>To ensure that your services turn up on local searches, you\u2019ll need to maintain a thorough consistency with all your citations as well as your Google My Business listing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/search-engine-optimization-foundation-1024x680.jpg\" alt=\"Search engine optimization is your foundation\" class=\"wp-image-7145\" srcset=\"https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/search-engine-optimization-foundation-1024x680.jpg 1024w, https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/search-engine-optimization-foundation-300x199.jpg 300w, https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/search-engine-optimization-foundation-768x510.jpg 768w, https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/search-engine-optimization-foundation-1536x1020.jpg 1536w, https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/search-engine-optimization-foundation-1200x797.jpg 1200w, https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/search-engine-optimization-foundation-1400x930.jpg 1400w, https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/08\/search-engine-optimization-foundation.jpg 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Search engine optimization is the foundation of your business online presence.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"build-a-successful-online-presence-with-seo\"><\/span>Build a Successful Online Presence With SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You wouldn\u2019t dream of starting a new build without a solid foundation in place, so your business\u2019s online presence shouldn\u2019t be any different.<\/p>\n\n\n\n<p>SEO single-handedly lays the groundwork that sets you up for success in the digital world.&nbsp;<\/p>\n\n\n\n<p>The best time to put these practices into place, or to reach out to a company who understands the needs of contractors, is today.<\/p>\n\n\n\n<p>Dialed Labs takes the hassle out of running your SEO campaign. Let our experienced team handle your marketing and promoting your business, so you can focus on ensuring your team are organized and providing a great quality service.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The success of any business purely depends on a steady stream of customers. Where are your best customers? Online, looking for your services. But to make sure they hire you, they need to be able to find you online. It may seem challenging to turn up on the first page of Google\u2019s search results, but &hellip;<\/p>\n","protected":false},"author":5,"featured_media":7135,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[1],"tags":[],"featured_image_src":"https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/06\/seo-for-general-contractors-600x400.jpg","featured_image_src_square":"https:\/\/dialedlabs.com\/wp-content\/uploads\/2020\/06\/seo-for-general-contractors-600x600.jpg","author_info":{"display_name":"Jase Rodley","author_link":"https:\/\/dialedlabs.com\/author\/jase\/"},"_links":{"self":[{"href":"https:\/\/dialedlabs.com\/wp-json\/wp\/v2\/posts\/7047"}],"collection":[{"href":"https:\/\/dialedlabs.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dialedlabs.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dialedlabs.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dialedlabs.com\/wp-json\/wp\/v2\/comments?post=7047"}],"version-history":[{"count":0,"href":"https:\/\/dialedlabs.com\/wp-json\/wp\/v2\/posts\/7047\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dialedlabs.com\/wp-json\/wp\/v2\/media\/7135"}],"wp:attachment":[{"href":"https:\/\/dialedlabs.com\/wp-json\/wp\/v2\/media?parent=7047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dialedlabs.com\/wp-json\/wp\/v2\/categories?post=7047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dialedlabs.com\/wp-json\/wp\/v2\/tags?post=7047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}