{"id":7774,"date":"2022-04-19T12:46:54","date_gmt":"2022-04-19T12:46:54","guid":{"rendered":"https:\/\/dialedlabs.com\/?p=7774"},"modified":"2023-07-05T15:55:38","modified_gmt":"2023-07-05T15:55:38","slug":"rank-defender","status":"publish","type":"post","link":"https:\/\/dialedlabs.com\/rank-defender\/","title":{"rendered":"Rank Defender"},"content":{"rendered":"\n

Rank Defender was the brainchild of yours truly. Back in 2019 I was extremely taken by the idea of productized services, and I saw a clear need for more<\/em> than what most WordPress maintenance services offered. Many were essentially just managed hosting including daily backups as well as some plugin and theme updates.<\/p>\n\n\n\n

At the time I was running around 8 semi-passive income sites of my own, in addition to the client sites that I was personally handling as an SEO consultant.<\/p>\n\n\n\n

It was too much for one person to do, and I assumed many people were in this same situation. Offering a white label SEO service for agencies<\/a>, consultants, or even just marketing directors of companies that had multiple websites, as well as selling these services direct seemed like a smart solution.<\/p>\n\n\n\n

The theory was simple, we\u2019d completely crawl then perform an SEO audit your site, on a daily basis, then fix any issues as we discovered them. This would all be done at a very low price point.<\/p>\n\n\n\n

Though the service was extremely important to me, and I saw (and still do) see a very clear need, the service wasn\u2019t in clear demand as I\u2019d thought. I was educating clients<\/em> through a long sales cycle, instead of making sales to customers <\/em>who were ready to buy today. All this for a starting price of $99 per month!<\/p>\n\n\n\n

\"Rank<\/figure>\n\n\n\n

As with most businesses, the execution uncovered more challenges than we envisioned:<\/p>\n\n\n\n