Starter
$1,500 / month
A smaller commitment to building your media presence.
9pieces of coverage
per three-month campaign
per three-month campaign
Average 3 per month
$4,500 total campaign fee
Paid in three monthly instalments
Managed digital PR
Earn coverage. Build credibility.
Get your business and its experts featured in trusted publications. We turn your expertise into media coverage that gives people more reasons to know and trust your brand.
For businesses with expertise to share. And agencies helping them grow.
A stronger reason to believe
Give people more reasons to trust your brand.
Your business has experience worth sharing. We turn it into useful contributions for journalists, so people encounter your expertise beyond your own website.
That coverage can introduce your brand to relevant readers, strengthen your reputation and bring authoritative backlinks into the mix. We manage the ongoing work and keep you informed as coverage goes live.
From expertise to coverage
Get the expertise right
We agree a brief covering your business, spokesperson, facts, experience and topics. Onboarding is included.
Put it to work
We find relevant journalist requests, prepare contributions and manage the follow-up. We ask for input when a question needs new facts or specialist knowledge.
See what gets published
Your live coverage record and monthly report show the publication, URL, brand attribution and link type.
Client experience
Your voice, without the daily PR workload.
John Murphy, founder of eBike Generation, on having his experience represented in journalist responses.
“I was unsure how they could capture my voice. But when I saw how much they knew about me and were able to reply to queries from journalists based on my real-life experiences, I was blown away. It was like reading a better, more professional version of myself taking charge.”
What clients say about working with us.
Agency partnership · SEO delivery
“We get a reliable partner we can trust to deliver on time, to a high standard, without costing my time.”
B2B podcasting · SEO & journalist outreach
“We have 15x the organic traffic today that we had before working with Dialed Labs.”
Affiliate publishing · journalist outreach
“We love being able to hand over the entire process and know it’s being handled well. They also come up with great quotes for the journalists!”
One service. Three levels of coverage.
Choose your level of coverage.
The same service and quality standards in every package. Choose your coverage volume. We’ll check that your expertise and opportunity pool support it before we start.
Growth
Recommended$2,500 / month
Our core package for a consistent media presence.
18pieces of coverage
per three-month campaign
per three-month campaign
Average 6 per month
$7,500 total campaign fee
Paid in three monthly instalments
Scale
$4,000 / month
More coverage for brands with a broad pool of expertise.
30pieces of coverage
per three-month campaign
per three-month campaign
Average 10 per month
$12,000 total campaign fee
Paid in three monthly instalments
Included in every package
- Onboarding for one brand and primary spokesperson, with no setup fee
- A key messaging document built around your experience, expertise and voice
- Profile setup on relevant premium media platforms, with subscriptions covered
- Ongoing research to find journalist requests that fit your expertise
- Expert responses ghostwritten for each pitch, tailored to the journalist’s story
- Journalist conversations, follow-up questions and edits handled for you
- Ongoing campaign management, from finding opportunities to tracking publication
- A live coverage record and monthly reporting on what gets published
Prices are in USD. Monthly coverage figures are averages. We measure delivery across the full three-calendar-month campaign because publication dates vary.
How campaign commitments and renewal work
Each campaign runs for three calendar months, paid in three monthly instalments. Your campaign automatically renews for another three months unless you cancel before the next campaign starts.
You may request cancellation at any point in the current campaign. It takes effect at the end of that campaign. All remaining payments and the full coverage commitment for the current campaign still apply. There is no separate 30-day notice cutoff.
The package quantity covers qualifying earned coverage. Individual publications, link attributes, search rankings and AI recommendations are not guaranteed.
What counts as coverage
A useful mention. A credible source. Your brand, represented.
Your campaign combines coverage relevant to your business with opportunities in broader, authoritative publications. Expert quotes, brand mentions and features connect your business with the expertise behind it.
Dofollow links, nofollow links and unlinked brand citations can all qualify. A citation means your business is named, even when the publisher does not add a link. There is no fixed allocation of link types.
Meaningful original third-party editorial coverage in social posts, video and podcasts can also qualify. Routine tags, reposts and your own posts do not count. Every qualifying piece must meet the same relevance and editorial quality standards.
Your report shows the publication, live URL, how your business appears and whether a link is included.
Who we help
One service. Built around your expertise.
Agency partners
SEO, GEO/AEO and marketing agencies that want dependable digital PR delivery under their own brand.
Explore this fitProfessional services
Law firms, accountants and other professional firms where clients need confidence in the people behind the service.
Explore this fitB2B & SaaS
Founders and specialists who can explain an industry, customer problem or working practice beyond their own product.
Explore this fitEcommerce brands
Founders and category specialists with useful experience in the products people buy and use.
Explore this fitAbout Dialed Labs
We do the ongoing work. You bring the expertise.
Dialed Labs is a team of campaign managers and writers helping businesses turn what they know into earned media coverage. Our background in SEO informs how we assess the value of coverage and backlinks. Brand credibility leads the work.
We learn your business, prepare contributions from your approved expertise and manage the journalist conversations. When a question needs new facts or specialist input, we come back to you.
You get a live record of coverage and a monthly report, so you can see what has been published and how your brand is represented.
What do you need from us?
A real brand, a primary spokesperson and accurate information about your expertise. We use onboarding to agree the facts and topics we can work with. You provide timely input when a new question needs you; we handle routine campaign work.
Will every piece include a dofollow backlink?
No. Qualifying coverage can include dofollow links, nofollow links and unlinked brand citations. Meaningful original editorial social, video and podcast coverage can qualify too. The mix varies; citations are part of the service, not free extras.
When will coverage go live?
Publication timing varies. We measure the package commitment over the full three-calendar-month campaign. Monthly quantities are averages, so some months may have more published coverage than others.
Can I choose a publication or guarantee search results?
We pursue opportunities that suit your expertise and audience. Editors decide what they publish and how they attribute it. We do not guarantee specific publications, link attributes, search rankings or AI recommendations.
Let’s find your angle
Your expertise deserves a wider audience.
Let’s talk about your business, the opportunities available and the coverage level that makes sense.
Get started