Rank Defender
Rank Defender was the brainchild of yours truly. Back in 2019 I was extremely taken by the idea of productized services, and I saw a clear need for more than what most WordPress maintenance services offered. At the time I...
Otium Boutique
Otium Boutique was founded back in 2017. Prior to this, I'd been running a 'full service marketing agency' with my now Operations Director, which basically meant we'd do anything you wanted in exchange for money. No, we weren't very good...
SEO for General Contractors: Services, Tips & More
The success of any business purely depends on a steady stream of customers. Where are your best customers? Online, looking for your services. But to make sure they hire you, they need to be able to find you online. It...
Automotive SEO: Your Best Marketing Tool
The automotive industry is blessed with a loyal customer base. Once you give them great service, they’re going to tell their friends, and most importantly, they’re going to keep coming back. But they need to find you first. One way...
SEO for Dentists: Marketing Tips for Your Office
Before your patients can even begin to make their way to you in the real world, they’re going to have to know about your services in the digital world. Having a website and listing your business (be it local or...
Hotel SEO: The How to Guide
If you want to get bookings on your hotel's website, you need people to visit your site. These people can come from different places, however one of the best sources of website traffic, are search engines. This is because people...
Website Speed: Why It Matters & How to Improve It
Have you ever had your credit card in front of you, wanting to make a travel reservation, but the website is painfully slow to load, or worse - it never loads at all? In the age of abundant options, most...
CRO and SEO: What Do They Mean For Your Hotel Website?
Conversion rate optimization and search engine optimization, or CRO and SEO, are probably terms you've at least come across in discussions and reading around your hotel's marketing strategy and online presence. But do you know what they really mean? And...
Hotel Blogging: Everything You Need to Know
At one point, it was enough to be small in order to qualify as a boutique hotel, but now you need to stand out with personal touches that genuinely feel like they were chosen by an individual, instead of a...
5 Important Hotel Social Media Trends
January is a great time for hospitality businesses to take stock and think about their strategy for bringing in customers in the year ahead. On an industry-wide basis, social media has earned a place as one of every hotel's three...
