The success of any business purely depends on a steady stream of customers. Where are your best customers? Online, looking for your services. But to make sure they hire you, they need to be able to find you online. It...
The automotive industry is blessed with a loyal customer base. Once you give them great service, they’re going to tell their friends, and most importantly, they’re going to keep coming back. But they need to find you first. One way...
Before your patients can even begin to make their way to you in the real world, they’re going to have to know about your services in the digital world. Having a website and listing your business (be it local or...
If you want to get bookings on your hotel's website, you need people to visit your site. These people can come from different places, however one of the best sources of website traffic, are search engines. This is because people...
Have you ever had your credit card in front of you, wanting to make a travel reservation, but the website is painfully slow to load, or worse - it never loads at all? In the age of abundant options, most...
Conversion rate optimization and search engine optimization, or CRO and SEO, are probably terms you've at least come across in discussions and reading around your hotel's marketing strategy and online presence. But do you know what they really mean? And...
At one point, it was enough to be small in order to qualify as a boutique hotel, but now you need to stand out with personal touches that genuinely feel like they were chosen by an individual, instead of a...
Typically, direct bookings are the core focus for hotel marketing directors and owners around the world. However, travel agents continue to bring a reliable, low-hassle flood of guests through the doors of many hotels, resorts and lodges each year. Of...
Be honest - do you really know what an internet marketing consultant can do for your hotel? Over the years we've found a big divide between hotel owners, directors and managers pushing the boundaries of their boutique hotel's digital marketing...
As a member of a hotel management team, you have work cut out for yourself. With ever changing immigration policies affecting your workforce, shifts in consumer demand and increasingly strict policies from some of your sales channels - it's a...
