From the author
I’ve had this conversation with business owners more times than I can count: “Should I pay for SEO all at once or spread it out monthly?” It’s one of those budget decisions that can make or break your marketing strategy, and honestly, there’s no one-size-fits-all answer. After working with hundreds of businesses over the years, …
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If you want to get bookings on your hotel’s website, you need people to visit your site. These people can come from different places, however one of the best sources of website traffic, are search engines. This is because people that find websites through a search engine are much more likely to use their credit …
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Otium Boutique was founded back in 2017. Prior to this, I’d been running a ‘full service marketing agency’ with my now Operations Director, which basically meant we’d do anything you wanted in exchange for money. No, we weren’t very good as a result. ???? Otium Boutique was an attempt at niching down, specifically to the …
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CEOs and marketers have little choice but to stay up to date with new technology and strategies. Check your LinkedIn and you’ll find swathes of gurus all telling you how there’s some new thing that you should be doing. It’s extremely easy to get caught in the loop of new and more. So why when …
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If you’ve been using any sort of website auditing software recently, chances are that you’ve come across warnings for broken internal links. These are an often overlooked aspect of site health, and can have a substantial impact on your website’s search engine rankings. In this post, I’ll walk you through: Join us as we explore …
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Rank Defender was the brainchild of yours truly. Back in 2019 I was extremely taken by the idea of productized services, and I saw a clear need for more than what most WordPress maintenance services offered. Many were essentially just managed hosting including daily backups as well as some plugin and theme updates. At the …
Read articleChoose a focused one-time SEO project, agree the deliverables and understand how it fits your ongoing marketing work.
Read articleUnderstand the work behind WordPress SEO, from keyword research and content to technical auditing and implementation.
Read articleBuild a useful internal linking strategy with clear anchors, relevant destinations and a process for finding missed opportunities.
Read articleCompare SEO packages by scope, implementation and business priorities, with a clear distinction between projects and ongoing support.
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