Starter
$1,500 / month
A smaller commitment to building your media presence.
9pieces of coverage
per three-month campaign
per three-month campaign
Average 3 per month
$4,500 total campaign fee
Paid in three monthly instalments
White-label digital PR
Your clients. Your brand. Our PR team.
Bring earned media coverage into your agency’s offer. You keep the client relationship. We handle the campaign and report under your brand.
For SEO, GEO/AEO and marketing agencies.
Delivery you can build around
A dependable delivery partner behind your agency.
Add earned media coverage to your client work without building a pitching team. We work behind your agency, using each client’s real expertise to pursue relevant editorial opportunities.
You own the client relationship, set the commercial relationship and coordinate the brief. We manage fulfilment. Standard reports carry your colours and logo so you can share clear evidence of delivery.
One process across multiple brands.
Each brand has its own primary spokesperson, expertise brief, coverage record and campaign commitment. One agency contact coordinates onboarding and specialist questions. Start with the clients whose expertise and availability make a sound fit.
A practical agency workflow
Agree the rollout
Choose the client brands and package volumes. We check the spokesperson, expertise and opportunity pool for each before committing.
Onboard each brand
One agency contact coordinates the client facts, spokesperson brief and any approval requirements. Every brand has a distinct campaign.
Keep your clients informed
Use the live coverage record and monthly report with your agency’s colours and logo. We bring new specialist questions back through you.
Client experience
An extension of your team.
Lisa Eyo Andrews on working with Dialed Labs as a delivery partner for her agency.
“Running a full service creative agency with a growing team means I don’t have time to micromanage. When we work with Dialed Labs, we get a reliable partner we can trust to deliver on time, to a high standard, without costing my time. They really deliver what they promise.”
What clients say about working with us.
B2B podcasting · SEO & journalist outreach
“We have 15x the organic traffic today that we had before working with Dialed Labs.”
Affiliate publishing · journalist outreach
“We love being able to hand over the entire process and know it’s being handled well. They also come up with great quotes for the journalists!”
Built for agency partners
Three or more brands? Let’s talk partner rates.
Agencies with three or more concurrent client brands qualify for partner pricing. You get the same service, coverage quantities and quality standards, with one agency contact and our standard onboarding process.
Reports use your colours and logo. You keep the client relationship and decide how to package and price the service for your clients. We handle campaign delivery.
Start with one brand at the standard package price, or discuss a multi-brand rollout. We’ll confirm the eligible partner rate and campaign dates with you before work begins.
One service. Three levels of coverage.
Choose your level of coverage.
The same service and quality standards in every package. Choose your coverage volume. We’ll check that your expertise and opportunity pool support it before we start.
Growth
Recommended$2,500 / month
Our core package for a consistent media presence.
18pieces of coverage
per three-month campaign
per three-month campaign
Average 6 per month
$7,500 total campaign fee
Paid in three monthly instalments
Scale
$4,000 / month
More coverage for brands with a broad pool of expertise.
30pieces of coverage
per three-month campaign
per three-month campaign
Average 10 per month
$12,000 total campaign fee
Paid in three monthly instalments
Included in every package
- Onboarding for one brand and primary spokesperson, with no setup fee
- A key messaging document built around your experience, expertise and voice
- Profile setup on relevant premium media platforms, with subscriptions covered
- Ongoing research to find journalist requests that fit your expertise
- Expert responses ghostwritten for each pitch, tailored to the journalist’s story
- Journalist conversations, follow-up questions and edits handled for you
- Ongoing campaign management, from finding opportunities to tracking publication
- A live coverage record and monthly reporting on what gets published
Prices are in USD. Monthly coverage figures are averages. We measure delivery across the full three-calendar-month campaign because publication dates vary.
How campaign commitments and renewal work
Each campaign runs for three calendar months, paid in three monthly instalments. Your campaign automatically renews for another three months unless you cancel before the next campaign starts.
You may request cancellation at any point in the current campaign. It takes effect at the end of that campaign. All remaining payments and the full coverage commitment for the current campaign still apply. There is no separate 30-day notice cutoff.
The package quantity covers qualifying earned coverage. Individual publications, link attributes, search rankings and AI recommendations are not guaranteed.
What counts as coverage
A useful mention. A credible source. Your brand, represented.
Your campaign combines coverage relevant to your business with opportunities in broader, authoritative publications. Expert quotes, brand mentions and features connect your business with the expertise behind it.
Dofollow links, nofollow links and unlinked brand citations can all qualify. A citation means your business is named, even when the publisher does not add a link. There is no fixed allocation of link types.
Meaningful original third-party editorial coverage in social posts, video and podcasts can also qualify. Routine tags, reposts and your own posts do not count. Every qualifying piece must meet the same relevance and editorial quality standards.
Your report shows the publication, live URL, how your business appears and whether a link is included.
Who we help
For agencies whose clients have something to say.
SEO & GEO/AEO agencies
Add relevant earned coverage and editorial backlinks to your existing work. Present the value clearly without promising rankings or AI recommendations.
Explore this fitProfessional services specialists
Work with clients whose practical expertise can help readers. Agree topics, credentials and approval needs before the campaign starts.
Explore this fitBroader marketing agencies
Offer the same managed service alongside your strategy, content or web work, with standard reporting under your brand.
Who manages the client relationship?
You do. We work with one agency contact to coordinate onboarding, campaign input and reporting. Agree the communication process with us before launch so your client knows what you need from them.
Is white-label reporting a separate service?
No. It is the standard coverage report with your agency’s colours and logo. The underlying service, deliverables and quality standards are the same.
How do partner rates work?
Partner pricing applies to agencies with three or more concurrent client brands, using one agency contact and the standard onboarding and reporting process. We confirm eligible rates and campaign dates with you. The public package grid shows standard direct-client prices.
Can we begin with one client?
Yes. One brand can start at the standard package price. We check suitability first and can discuss partner pricing when you have three or more concurrent brands.
Will every piece include a dofollow backlink?
No. Qualifying coverage can include dofollow links, nofollow links and unlinked brand citations. Meaningful original editorial social, video and podcast coverage can qualify too. The mix varies; citations are part of the service, not free extras.
When will coverage go live?
Publication timing varies. We measure the package commitment over the full three-calendar-month campaign. Monthly quantities are averages, so some months may have more published coverage than others.
Can I choose a publication or guarantee search results?
We pursue opportunities that suit your expertise and audience. Editors decide what they publish and how they attribute it. We do not guarantee specific publications, link attributes, search rankings or AI recommendations.
Let’s find your angle
Build a PR offer your clients can understand.
Bring us your client mix and the coverage volumes you’re considering. We’ll work through fit, onboarding and partner eligibility.
Get started