Digital PR for law firms
Earn media coverage that connects your firm with the knowledge and judgement behind it. We manage the campaign around your lawyers’ real expertise.
For law firms and professional services firms with expertise to share.
Expertise people can recognise
Choosing a lawyer is a decision built on trust. Earned coverage can help people recognise the experience behind your firm before they need to make that decision.
A lawyer can explain the context behind a consumer issue, a business decision or a change affecting a community. We start with the practice areas and jurisdictions your spokesperson knows, then find editorial opportunities where that perspective is useful.
Tell us who can speak for the firm, their credentials, the topics they can address and any boundaries or approval requirements. We use agreed expertise to prepare contributions and bring new specialist questions back to you.
Law firms are a core audience for our work. We’ve also worked with credit unions and investment firms, where useful expert commentary can help people understand complex subjects. The campaign starts with the people and knowledge behind the business.
Built around your spokesperson
Get to know your lawyers, their practice experience and the questions they can help readers understand. Turn that knowledge into a useful campaign brief.
We find relevant requests and prepare contributions from the agreed brief. New legal facts or specialist questions go back to your spokesperson.
Review the live publication, URL, how your lawyer and firm appear, and whether the coverage includes a link. See progress in the monthly report.
Legal expertise, in context
Our delivery experience includes legal-sector commentary. The useful starting point is what your lawyer can explain clearly: the legal context behind a decision, a common misconception or a change affecting a reader’s life.
A published example of the format
An AFAR article includes an immigration attorney’s perspective on the implications of government travel warnings. It shows how specialist legal experience can contribute to a wider consumer story. A particular outlet or topic is never promised.
Read the published articleDigital PR · journalist outreach
“It was like reading a better, more professional version of myself taking charge.”
Agency partnership · SEO delivery
“We get a reliable partner we can trust to deliver on time, to a high standard, without costing my time.”
Affiliate publishing · journalist outreach
“We love being able to hand over the entire process and know it’s being handled well. They also come up with great quotes for the journalists!”
One service. Three levels of coverage.
The same service and quality standards in every package. Choose your coverage volume. We’ll check that your expertise and opportunity pool support it before we start.
$1,500 / month
A smaller commitment to building your media presence.
Average 3 per month
$4,500 total campaign fee
Paid in three monthly instalments
$2,500 / month
Our core package for a consistent media presence.
Average 6 per month
$7,500 total campaign fee
Paid in three monthly instalments
$4,000 / month
More coverage for brands with a broad pool of expertise.
Average 10 per month
$12,000 total campaign fee
Paid in three monthly instalments
Prices are in USD. Monthly coverage figures are averages. We measure delivery across the full three-calendar-month campaign because publication dates vary.
Each campaign runs for three calendar months, paid in three monthly instalments. Your campaign automatically renews for another three months unless you cancel before the next campaign starts.
You may request cancellation at any point in the current campaign. It takes effect at the end of that campaign. All remaining payments and the full coverage commitment for the current campaign still apply. There is no separate 30-day notice cutoff.
The package quantity covers qualifying earned coverage. Individual publications, link attributes, search rankings and AI recommendations are not guaranteed.
What counts as coverage
Your campaign combines coverage relevant to your business with opportunities in broader, authoritative publications. Expert quotes, brand mentions and features connect your business with the expertise behind it.
Dofollow links, nofollow links and unlinked brand citations can all qualify. A citation means your business is named, even when the publisher does not add a link. There is no fixed allocation of link types.
Meaningful original third-party editorial coverage in social posts, video and podcasts can also qualify. Routine tags, reposts and your own posts do not count. Every qualifying piece must meet the same relevance and editorial quality standards.
Your report shows the publication, live URL, how your business appears and whether a link is included.
Who we help
A qualified perspective can help explain issues affecting everyday decisions. The topic must match your lawyer’s practice and jurisdiction.
Commercial lawyers can offer practical context on the issues business owners face, grounded in their actual work and knowledge.
Coordinate multiple firms through one agency contact, with a separate spokesperson brief and coverage record for each brand.
Explore this fitChoose a lawyer with verifiable experience who is authorised to represent the firm and can provide input when needed. The primary spokesperson should have enough depth in the agreed topics to support the package volume.
We establish the facts, expertise and boundaries at onboarding. Contributions draw on that approved material. We return to your firm for new facts or specialist questions and agree any additional review requirements before starting.
Your lawyers’ expertise can fit specialist, consumer and business publications. We look for the conversations where their knowledge adds something useful, then prepare focused contributions for the journalist.
No confidential client material is required. Start with general expertise, public information and examples your firm is authorised to share. Agree any sensitive subject boundaries during onboarding.
No. Qualifying coverage can include dofollow links, nofollow links and unlinked brand citations. Meaningful original editorial social, video and podcast coverage can qualify too. The mix varies; citations are part of the service, not free extras.
Publication timing varies. We measure the package commitment over the full three-calendar-month campaign. Monthly quantities are averages, so some months may have more published coverage than others.
We pursue opportunities that suit your expertise and audience. Editors decide what they publish and how they attribute it. We do not guarantee specific publications, link attributes, search rankings or AI recommendations.
Let’s find your angle
Let’s talk about your firm, the opportunities available and the coverage level that makes sense.
Get started