Starter
$1,500 / month
A smaller commitment to building your media presence.
9pieces of coverage
per three-month campaign
per three-month campaign
Average 3 per month
$4,500 total campaign fee
Paid in three monthly instalments
Digital PR for ecommerce brands
Give people a reason to know the brand behind the product.
Turn founder and specialist expertise into relevant media coverage. We help your brand contribute to the conversation around its category.
For consumer brands with expertise worth sharing.
Start with what you know
Digital PR for consumer brands with something useful to say.
A founder who understands the products, a specialist who can explain how they work, or a team member with deep category experience can give a journalist something useful beyond a product pitch.
For a home brand, that might be knowledge of materials and how people use them. For a fitness brand, it could be relevant training or equipment experience. These are potential subject areas, shaped by your spokesperson’s actual credentials.
Build credibility around the brand.
We work to connect your business with relevant expertise. An expert quote or brand mention can help readers understand the people and knowledge behind what you sell. Editorial backlinks may be part of that coverage.
From category expertise to coverage
Find the credible voice
Bring us the founder, product specialist or team member who knows your category best. We turn their experience into a clear spokesperson brief.
Build the topic brief
Find the questions your brand can answer well, then develop useful angles for journalists and publishers.
Follow the coverage
See where the brand appears, the context, the live URL and whether a link is included. We manage the campaign and ask for new specialist input when needed.
Client experience
Your voice, without the daily PR workload.
John Murphy, founder of eBike Generation, on having his experience represented in journalist responses.
“I was unsure how they could capture my voice. But when I saw how much they knew about me and were able to reply to queries from journalists based on my real-life experiences, I was blown away. It was like reading a better, more professional version of myself taking charge.”
What clients say about working with us.
Fitness publishing · journalist outreach
“The team genuinely wants their clients to succeed.”
Affiliate publishing · journalist outreach
“We love being able to hand over the entire process and know it’s being handled well. They also come up with great quotes for the journalists!”
Ecommerce · SEO, content & brand mentions
“Dialed Labs over-delivers. We know we can count on them if we need anything.”
One service. Three levels of coverage.
Choose your level of coverage.
The same service and quality standards in every package. Choose your coverage volume. We’ll check that your expertise and opportunity pool support it before we start.
Growth
Recommended$2,500 / month
Our core package for a consistent media presence.
18pieces of coverage
per three-month campaign
per three-month campaign
Average 6 per month
$7,500 total campaign fee
Paid in three monthly instalments
Scale
$4,000 / month
More coverage for brands with a broad pool of expertise.
30pieces of coverage
per three-month campaign
per three-month campaign
Average 10 per month
$12,000 total campaign fee
Paid in three monthly instalments
Included in every package
- Onboarding for one brand and primary spokesperson, with no setup fee
- A key messaging document built around your experience, expertise and voice
- Profile setup on relevant premium media platforms, with subscriptions covered
- Ongoing research to find journalist requests that fit your expertise
- Expert responses ghostwritten for each pitch, tailored to the journalist’s story
- Journalist conversations, follow-up questions and edits handled for you
- Ongoing campaign management, from finding opportunities to tracking publication
- A live coverage record and monthly reporting on what gets published
Prices are in USD. Monthly coverage figures are averages. We measure delivery across the full three-calendar-month campaign because publication dates vary.
How campaign commitments and renewal work
Each campaign runs for three calendar months, paid in three monthly instalments. Your campaign automatically renews for another three months unless you cancel before the next campaign starts.
You may request cancellation at any point in the current campaign. It takes effect at the end of that campaign. All remaining payments and the full coverage commitment for the current campaign still apply. There is no separate 30-day notice cutoff.
The package quantity covers qualifying earned coverage. Individual publications, link attributes, search rankings and AI recommendations are not guaranteed.
What counts as coverage
A useful mention. A credible source. Your brand, represented.
Your campaign combines coverage relevant to your business with opportunities in broader, authoritative publications. Expert quotes, brand mentions and features connect your business with the expertise behind it.
Dofollow links, nofollow links and unlinked brand citations can all qualify. A citation means your business is named, even when the publisher does not add a link. There is no fixed allocation of link types.
Meaningful original third-party editorial coverage in social posts, video and podcasts can also qualify. Routine tags, reposts and your own posts do not count. Every qualifying piece must meet the same relevance and editorial quality standards.
Your report shows the publication, live URL, how your business appears and whether a link is included.
Who we help
Expertise matters more than the catalogue size.
Founder-led brands
A founder with hands-on category experience can explain the decisions and trade-offs behind the product and the business.
Specialist consumer brands
Relevant qualifications and experience can support useful commentary in areas such as home, sleep or fitness. Claims must stay within that expertise.
Agencies serving ecommerce
Deliver the same digital PR service for client brands, with your agency coordinating the relationship and branding the standard report.
Explore this fitWill you get our products reviewed?
Product reviews and shopping roundups are not promised outputs. We pursue relevant earned coverage based on your founder or specialist’s expertise. An opportunity must fit the agreed brief and the campaign.
Will the links point to product pages?
We do not guarantee product-page backlinks, anchor text or a particular link attribute. The publisher decides how the brand is mentioned and whether to include a link.
Does the spokesperson have to be the founder?
No. Choose the person with credible, verifiable experience in the topics your brand can speak about. That may be a founder or an appropriate category specialist. Each package includes one primary spokesperson.
Is a product launch required?
No. This is an ongoing earned-coverage service built around useful expertise. We assess the available topics and opportunities before the campaign starts; we do not promise a launch publicity programme.
Will every piece include a dofollow backlink?
No. Qualifying coverage can include dofollow links, nofollow links and unlinked brand citations. Meaningful original editorial social, video and podcast coverage can qualify too. The mix varies; citations are part of the service, not free extras.
When will coverage go live?
Publication timing varies. We measure the package commitment over the full three-calendar-month campaign. Monthly quantities are averages, so some months may have more published coverage than others.
Can I choose a publication or guarantee search results?
We pursue opportunities that suit your expertise and audience. Editors decide what they publish and how they attribute it. We do not guarantee specific publications, link attributes, search rankings or AI recommendations.
Let’s find your angle
Put your category expertise to work.
Let’s talk about your category, your spokesperson and where their experience can make a useful contribution.
Get started