Done-for-you HARO link building service
Stop risking your reputation and rankings with backlinks that make you feel gross.
Turn your personality and expertise into a steady source of content promotion.
✅ Get backlinks from reporters in exclusive publications
✅ Be quoted alongside other industry experts and elevate your reputation
✅ Boost your DA, DR and rankings with white-hat backlinks that have a real impact
❌ Don’t lie awake at night worrying about sketchy backlinks hurting your Google rankings
The HARO® and Help a Reporter Out® trademarks are owned by Cision US Inc.
Dialed Labs LLC is neither affiliated with nor endorsed by Cision Us Inc.
We’ve tried link-building in-house but it’s time-consuming and our efforts have been inconsistent.
We love being able to hand over the entire process and know it’s being handled well. They also come up with great quotes for the journalists!
Overall our DA has improved and traffic to our sites have increased which is exactly what we were hoping for.
The most challenging aspect of link building is the lack of control that you have over it. You don’t know who will link to you, how they will do it, and if it’s worth your resources.
One way to consistently get backlinks from high authority publications is good old PR — that’s where HARO SEO comes in.
HARO is short for Help A Reporter Out. It’s an online public relations platform used by journalists and reporters that helps them to find credible quotes and sources of information to include in their articles.
By providing helpful information to these journalists, often they will mention your website when they use your quote in their article.
If you’re looking for a safe, white-hat strategy to supercharge your backlink profile, our HARO link-building service is the perfect choice.
We’ll help you leverage this awesome platform to earn quality backlinks from high-authority media channels, boosting your website’s credibility and search rankings.
Better yet, once we get set up with you, we do the rest of the work. You can safely put your link building efforts on autopilot!
HARO — it’s a win-win
There are plenty of journalists and reporters out there who are looking for people just like you, and businesses just like yours.
What’s in it for them? Your expertise.
Reporters and journalists are responsible for publishing high quality content on big media websites. To add value to their articles, and to find expert advice, they rely on platforms like HARO and Profnet.
Doing this allows them to reach out to thousands of business owners, subject matter experts, influential personalities, and authors in order to get answers or opinions on a wide range of subjects.
They do this by requesting comments and quotes from experts, mostly on weekdays but also on weekends. Some days there may only be 20 or so requests, but on others, there can be hundreds.
Sources like yourself then respond with comments that are typically short but packed full of value, with the goal of being mentioned.
What’s in it for you? Link juice — the high authority stuff.
Want links from the most trusted websites?
We help companies like yours to land powerful yet safe links that abide by Google’s quality guidelines.
If you want to build links that support long-term SEO success over quick, risky wins, our Help a Reporter SEO service is the perfect solution.
For more information along with pricing options and link criteria, use the button below.
The gold standard of backlink methods
While not everyone is responding to press requests for the purposes of earning backlinks, this isn’t the secret it once was.
Though high reward, HARO SEO is fast becoming a high competition method of link building. When pitching these journalists, everyone in the process needs to be considered:
- reporters, and
Do everything right and you’ll be awarded really high-quality backlinks.
Sounds good? Too good? You’re probably wondering if there’s a catch, and the answer is yes.
Link building with HARO demands time, resources, punctuality, and actual expertise. The competition is intense, and there’s a method that needs to be followed to leverage this platform to your advantage.
If not done correctly, your chances of getting backlinks are slim — no matter how much time you put in. This can be quite discouraging.
The good news is that our team is ready to take care of your HARO responses. We know exactly how to set you up for success, as we use it for ourselves and our clients every day.
HARO link building best practices
Journalists that use HARO often receive thousands of responses each day. Needless to say, sifting through so many responses and finding something of value is a challenging task. The last thing you want to do is send them generic, humdrum responses, let alone those that they have to work hard to use in their articles.
The key towards getting your responses published and scoring backlinks is to add tons of value, be exciting and fresh in your approach, while also giving them everything that they need. Here are some best practices that we’ve identified during our time working with HARO, Profnet, Terkel, Sourcebottle and other similar platforms.
Time is of the essence when building links with HARO. Queries are sent out three times a day, from Monday through Friday. It’s vital that responses are sent at the earliest opportunity. The later you send your query, the smaller your chance of getting published.
To put things into perspective, if a request is even 24 hours old, it’s often too late to respond.
We have dedicated press liaisons who are responsible for finding the right queries for your business, writing your response, and replying on your behalf, on time.
The general rule of thumb is to respond to queries that are within your niche and area of expertise. When we send out responses, we aim to find queries that relate to your brand. The more relevant these responses are, the higher your chances of getting a link.
We also spend time researching the media outlet we’re replying to, to give us a clearer picture as to what they’re looking for. Some publications want a 2 line quote, while others want a few paragraphs.
This said, links from sites in related niches are still links, and if we think we can get you a quality link, we’ll do it.
We cannot stress this enough — it’s vital to keep responses short, crisp, and valuable. Your response may have substance, but if it’s a 2,000 word essay, it’s unlikely to get a mention.
We’ve seen so many potentially good responses getting rejected just because they weren’t succinct enough.
Our press liaisons do a fantastic job at crafting highly quotable, effective replies that journalists and content managers love.
Actually add value
The internet is littered with armchair experts spouting ‘pro-tips’ for nearly everything — journalists hate that.
Journalists and editors want to interact with people who genuinely know what they’re on about — someone with the credibility to have their words read by millions of people.
For this reason, our team has and continues to partake in ghostwriting training. We’re representing you and your brand, and everything that is unique about it.
Ditch the fluff
When we send out your queries, we write them without any bland filler text — only the good stuff.
Getting straight to the crux of the matter is vital if you want to get noticed.
The idea is to focus more on quality and less on quantity. Though the ideal length depends on the publication and the specific query, typically we get to the point in under 200 words.
Include a bio, headshot and your website
Most journalists are clear about what they need from you to publish your comment.
Without a headshot and a compelling bio that clearly defines who you are and what you’re about, you’re unlikely to be quoted.
Of course, if you want a link, don’t forget to include your website address!
Mistakes to avoid
A great advantage of hiring an agency to look after your HARO SEO campaign is that you’ll avoid many of the “first mistakes” that people make when trying to earn backlinks from the platform.
Some of these include…
Replying to anonymous requests from low authority websites
Usually, anonymous requests come from low-authority websites that we don’t really want a link from. Your goal should involve earning links from high-quality websites — ideally DR40+.
Before crafting any replies, we always scrutinize the query to check where it’s coming from and whether it’s worth our time to send a response.
This process has helped us to win links up to DR96, and across all clients in all niches (even difficult ones!), our white-hat HARO links average DR51.
As we’ve mentioned before, time is of the essence when responding to HARO requests. Even a delay of as little as 3 hours can cost you.
This is because journalists receive at least 50 responses in the first 3 to 4 hours of sending out their requests.
Failing to proofread
Everyone makes typos — even the best of us. However, sending out HARO responses with easy to spot spelling or grammar errors is the last thing you want to do.
We have an in-house team of editors that consistently proofreads every response that goes out to journalists to minimize this risk.
Our site has been on a growth trend since!
Our backlink profile held us back from ranking in position 1. We didn’t have enough authority!
We understand how to publish quality content, but don’t have the expertise to win high quality links.
After speaking with a few link building agencies, we chose Dialed Labs’ white-hat Help a Reporter Out service.
Their team lives and breathes SEO, and they really over-deliver. Our site has been on a continuous growth trend since!
HARO SEO service FAQs
Here are some of the most commonly asked questions about our HARO link building service.
What exactly does this service include?
Here’s what’s your can expect:
- Premium access to HARO, HaB2BW, ProfNet, SourceBottle, and Terkel
- Exclusive access to publications that don’t use the platforms above
- Daily monitoring of all queries to find the right matches for your business
- A guarantee that we’ll always respond to the number of queries you’re subscribed to each month
- Real-time reporting of sent queries
- Real-time backlink tracking reporting with Domain Rating metrics
- Email update with published links as soon as they are discovered
What kind of links can I expect?
Many journalists rely on these platforms — especially those working at high-authority publications. We do our best to target our efforts towards getting links from the top publications.
Being featured on high-authority blogs and other premium websites will also result in exceptionally valuable backlinks.
Some are DR90+, while DR20 is the absolute minimum we will consider (anything below that is 100% free). The average Domain Rating of links earned using this method, for all of clients in all niches is DR65.
We actively pursue publications with the highest probability of publishing
dofollow links, but it’s not an exact science. You’ll likely pick up some
ugc during your campaign.
How many pitches will you send out in a day?
It’s difficult to say. Some days it can be as may be as many as 10, the next it may only be 1 or 2.
It all comes down to the requests made by journalists and how many of these are relevant enough to your business or area of expertise.
The exact number will be down to the number of links that you’ve signed up for, but typically ranges between 25 and 80 responses.
How long does it take to secure backlinks through HARO?
Another ambiguous answer, where the real answer is “we don’t know”. Some industries have a high volume of search requests and tend to get published faster.
Others can take months, to the point where you’ve completely forgotten about that request and it drops 9 months later.
Typically, responses are published in 30-90 days. For this reason, your campaign really needs 2-3 months before it will start moving in the right direction.
Are these white-hat backlinks?
Heck yes, these are
#ffffff. We don’t pay the journalists a cent for publishing your comments (or the associated link).
Everything about this link building method is natural. They’re as white-hat as it gets.
Can HARO be used along with other link building strategies?
Diversifying your link portfolio is always a good idea. HARO fits in perfectly with other link-building methods like guest posts and niche edits. It’s a great addition to your overall authority building strategy.
Since these links generally point to your home page, something that many people overlook is how you’re sending that link juice to the rest of your website.
For this reason, we recommend combining it with our internal link optimization service as well.
If HARO SEO is free, why should I hire an agency for it?
That’s a good question. It all boils down to how much time you want to spend. Time is money, and winning links through HARO takes a heck of a lot of time.
It demands consistent monitoring and completion of time-consuming tasks, everyday. If you’re serious about growing your website’s traffic, it’s definitely something you should outsource.
Because it’s free, there are thousands of people using the platform and the competition is intense. Journalists are strapped for time as well and receive loads of responses to their queries. Understandably, it’s a difficult job for them to choose from so many responses.
In an environment like this, you can’t really afford to make mistakes. To get noticed, you’re going to need to be creative, engaging, fast, and follow a strict quality protocol. Setting up systemized tasks like these is going to cost you time, money, or both.
In that light. It makes sense to hire an agency like ours. Plus, you get the following benefits:
- You’ll earn more backlinks because we’ve done the hard work to learn how to make your HARO responses stand out from the crowd.
- We already have the systems in place — all you need to do is give us an email address and some basic information about your business and we’ll get started right away.
- You don’t have to do anything else. No monitoring queries during your day, no need to craft compelling pitches, no need to send them out in a timely fashion. We’ll handle it all and keep you updated.
Can I resell your HARO service?
Absolutely! Many SEO agencies and freelancers use our service to put their link building on auto-pilot. With this in mind, our services are built to be resold.
With the option of a white label pitch and link reporting dashboard to give to your clients, they’ll never know that Dialed Labs earned these links for you.
Who writes the responses?
Our team of writers are thoroughly trained in the art of “ghost writing”, and will craft the pitches for you after taking time to consider your, or your clients’ public persona.
Our editors will then review these pitches, to be sure they bring value to the article they will be featured in. You don’t need to do a thing!
Do I get a monthly report?
We go one step further and give you a real-time report. Every time we send a response, it’s tracked in your reporting dashboard, so you can see the effort we’re putting in.
We also track published links in your dashboard as well.
You can sort by custom date ranges and drill down into your campaign’s performance, and if you’re planning on reselling backlinks, these reports can be white-labeled with your logo and color scheme as well.
Of course, if you don’t want to check the report, we’ll also send you an email any time we win a link to your site.
How does your guarantee work?
Getting PR through HARO is an imperfect science. Sometimes articles take over a year to finally end up published, along with your link.
Though we’ve spent a lot of time in the lab cooking up a solution to this problem, it’s important to know that some months will yield more links than others.
Of course, you want to end up paying per link, and you don’t want the risk of our team not delivering.
In the event that you’re paying on a project basis, we’ll keep pitching until we win the number of links that you’ve paid for.
If you’re on a monthly plan, any not-yet-won links simply roll over to the next month. So if you were expecting 5
dofollow links in month 1 but we only deliver 3, you’ll get 7 in month 2.
We typically exceed both the DR and volume of links for our clients, but if you feel we haven’t delivered on results, get in touch and we’ll continuing to run your campaign until we’ve made good on your links.
*Please note, these are minimum averages. Month-to-month you’ll see some lower months (especially your first month), and many higher months.
Still have questions?
Like the sound of our Help a Reporter SEO service but still aren’t sure how it all works?
Contact us today for more information, including pricing information. Or consider booking a clarity session to learn if we’re the right fit.