Starter
$1,500 / month
A smaller commitment to building your media presence.
9pieces of coverage
per three-month campaign
per three-month campaign
Average 3 per month
$4,500 total campaign fee
Paid in three monthly instalments
Digital PR for B2B SaaS
Make your expertise part of the conversation.
Your team knows the problems your market is trying to solve. We turn that knowledge into media contributions that help people recognise and trust your business.
For B2B businesses, SaaS companies and startups with experience worth sharing.
The people behind the product
Digital PR for B2B SaaS starts with a useful point of view.
Your product sits inside a bigger conversation: how teams work, how businesses make decisions and how an industry is changing. Journalists need people who can explain those subjects clearly and add something from experience.
We help your founders and specialists contribute to that conversation. We learn the subjects they know, find relevant opportunities and prepare thoughtful responses that sound like them. Your team brings the knowledge; we handle the daily research, writing and outreach.
Build credibility around the business.
Earned media gives people a way to encounter your expertise beyond your website and sales materials. A useful quote or feature connects the company name with the knowledge behind the product. Editorial backlinks may be part of that coverage too.
From experience to earned coverage
Find your point of view
Explore what your founders and specialists have learned from building the product, working with customers and solving problems in your market.
Put the words to work
We monitor opportunities, research the angle and ghostwrite useful contributions in your spokesperson’s voice. We handle the back-and-forth with journalists.
Make the coverage visible
Follow published contributions in your live coverage record, with the publication, URL, attribution and link details. Your monthly report brings the progress together.
Client experience
15x the organic traffic.
Harry Morton, founder of B2B podcast agency Lower Street, on our SEO and journalist outreach work.
“We have 15x the organic traffic today that we had before working with Dialed Labs.”
What clients say about working with us.
Digital PR · journalist outreach
“It was like reading a better, more professional version of myself taking charge.”
Agency partnership · SEO delivery
“We get a reliable partner we can trust to deliver on time, to a high standard, without costing my time.”
Affiliate publishing · journalist outreach
“We love being able to hand over the entire process and know it’s being handled well. They also come up with great quotes for the journalists!”
One service. Three levels of coverage.
Choose your level of coverage.
The same service and quality standards in every package. Choose your coverage volume. We’ll check that your expertise and opportunity pool support it before we start.
Growth
Recommended$2,500 / month
Our core package for a consistent media presence.
18pieces of coverage
per three-month campaign
per three-month campaign
Average 6 per month
$7,500 total campaign fee
Paid in three monthly instalments
Scale
$4,000 / month
More coverage for brands with a broad pool of expertise.
30pieces of coverage
per three-month campaign
per three-month campaign
Average 10 per month
$12,000 total campaign fee
Paid in three monthly instalments
Included in every package
- Onboarding for one brand and primary spokesperson, with no setup fee
- A key messaging document built around your experience, expertise and voice
- Profile setup on relevant premium media platforms, with subscriptions covered
- Ongoing research to find journalist requests that fit your expertise
- Expert responses ghostwritten for each pitch, tailored to the journalist’s story
- Journalist conversations, follow-up questions and edits handled for you
- Ongoing campaign management, from finding opportunities to tracking publication
- A live coverage record and monthly reporting on what gets published
Prices are in USD. Monthly coverage figures are averages. We measure delivery across the full three-calendar-month campaign because publication dates vary.
How campaign commitments and renewal work
Each campaign runs for three calendar months, paid in three monthly instalments. Your campaign automatically renews for another three months unless you cancel before the next campaign starts.
You may request cancellation at any point in the current campaign. It takes effect at the end of that campaign. All remaining payments and the full coverage commitment for the current campaign still apply. There is no separate 30-day notice cutoff.
The package quantity covers qualifying earned coverage. Individual publications, link attributes, search rankings and AI recommendations are not guaranteed.
What counts as coverage
A useful mention. A credible source. Your brand, represented.
Your campaign combines coverage relevant to your business with opportunities in broader, authoritative publications. Expert quotes, brand mentions and features connect your business with the expertise behind it.
Dofollow links, nofollow links and unlinked brand citations can all qualify. A citation means your business is named, even when the publisher does not add a link. There is no fixed allocation of link types.
Meaningful original third-party editorial coverage in social posts, video and podcasts can also qualify. Routine tags, reposts and your own posts do not count. Every qualifying piece must meet the same relevance and editorial quality standards.
Your report shows the publication, live URL, how your business appears and whether a link is included.
Who we help
Built around what your business knows.
B2B SaaS companies
Explain the work behind your product: the problems customers face, the decisions teams make and the changes happening in your category.
Expert-led startups
Bring a founder’s experience and a clear point of view to the conversations that matter to your market.
B2B services businesses
Turn practical experience from delivering work for clients into commentary that helps a wider professional audience.
Agencies serving B2B and SaaS
Add managed digital PR to your client offering, with delivery handled by our team and the relationship staying with yours.
Explore this fitHow do I choose a digital PR agency for B2B SaaS?
The best digital PR agencies for B2B SaaS can understand the expertise behind a complex product and turn it into useful commentary. Look at how they research angles, capture your spokesperson’s voice, write contributions and report published coverage. Ask to see relevant work and hear how they would approach your market.
Do you work with startups?
Yes. When comparing PR agencies for startups, consider the experience your team can contribute as well as the product story. A founder with useful knowledge can have plenty to say before the business becomes a household name. We help turn that experience into a focused campaign.
What should we expect from a SaaS PR agency?
Our service centres on earned coverage through expert contributions and journalist outreach. We research opportunities, ghostwrite responses, manage follow-up questions and report the coverage. Bring us your category knowledge and we’ll find the angles that give it a wider audience.
Who should represent the company?
Choose the person with the most useful firsthand knowledge of the topics you want to contribute to. That may be the founder, a product leader or a specialist who works closely with customers. We build the brief around their experience and ask for new input when a story needs it.
Will every piece include a dofollow backlink?
No. Qualifying coverage can include dofollow links, nofollow links and unlinked brand citations. Meaningful original editorial social, video and podcast coverage can qualify too. The mix varies; citations are part of the service, not free extras.
When will coverage go live?
Publication timing varies. We measure the package commitment over the full three-calendar-month campaign. Monthly quantities are averages, so some months may have more published coverage than others.
Can I choose a publication or guarantee search results?
We pursue opportunities that suit your expertise and audience. Editors decide what they publish and how they attribute it. We do not guarantee specific publications, link attributes, search rankings or AI recommendations.
Let’s find your angle
Let’s put your expertise to work.
Let’s talk about your business, the opportunities available and the coverage level that makes sense.
Get started