Starter
$1,500 / month
A smaller commitment to building your media presence.
9pieces of coverage
per three-month campaign
per three-month campaign
Average 3 per month
$4,500 total campaign fee
Paid in three monthly instalments
The complete digital PR service
Turn what you know into earned coverage.
We learn your business, find relevant media opportunities and manage the campaign. You provide the expertise. We put it to work.
One brand. One primary spokesperson. The same service in every tier.
What we do
Your expertise is the story. We help it get heard.
When a journalist needs a useful perspective, your experience can be the missing piece. We find those opportunities and prepare contributions grounded in what your business and spokesperson actually know.
Reactive PR is our main delivery method: responding to relevant editorial requests and managing the conversation through to publication. You get ongoing campaign management without adding daily pitching to your team’s workload.
Credibility first. Backlinks in the mix.
An expert quote or brand mention gives readers a reason to recognise your business. Editorial links can support the work your SEO team is doing. Both belong in a campaign that represents your expertise accurately.
Your role. Our responsibility.
Get the expertise right
We agree a brief covering your business, spokesperson, facts, experience and topics. Onboarding is included.
Put it to work
We find relevant journalist requests, prepare contributions and manage the follow-up. We ask for input when a question needs new facts or specialist knowledge.
See what gets published
Your live coverage record and monthly report show the publication, URL, brand attribution and link type.
Client experience
Your voice, without the daily PR workload.
John Murphy, founder of eBike Generation, on having his experience represented in journalist responses.
“I was unsure how they could capture my voice. But when I saw how much they knew about me and were able to reply to queries from journalists based on my real-life experiences, I was blown away. It was like reading a better, more professional version of myself taking charge.”
What clients say about working with us.
Ecommerce brand
“We love being able to hand over the entire process and know it’s being handled well. They also come up with great quotes for the journalists!”
Fitness publishing
“The team genuinely wants their clients to succeed.”
B2B podcasting
“We have 15x the organic traffic today that we had before working with Dialed Labs.”
One service. Three levels of coverage.
Choose your level of coverage.
The same service and quality standards in every package. Choose your coverage volume. We’ll check that your expertise and opportunity pool support it before we start.
Growth
Recommended$2,500 / month
Our core package for a consistent media presence.
18pieces of coverage
per three-month campaign
per three-month campaign
Average 6 per month
$7,500 total campaign fee
Paid in three monthly instalments
Scale
$4,000 / month
More coverage for brands with a broad pool of expertise.
30pieces of coverage
per three-month campaign
per three-month campaign
Average 10 per month
$12,000 total campaign fee
Paid in three monthly instalments
Included in every package
- Onboarding for one brand and primary spokesperson, with no setup fee
- A key messaging document built around your experience, expertise and voice
- Profile setup on relevant premium media platforms, with subscriptions covered
- Ongoing research to find journalist requests that fit your expertise
- Expert responses ghostwritten for each pitch, tailored to the journalist’s story
- Journalist conversations, follow-up questions and edits handled for you
- Ongoing campaign management, from finding opportunities to tracking publication
- A live coverage record and monthly reporting on what gets published
Prices are in USD. Monthly coverage figures are averages. We measure delivery across the full three-calendar-month campaign because publication dates vary.
How campaign commitments and renewal work
Each campaign runs for three calendar months, paid in three monthly instalments. Your campaign automatically renews for another three months unless you cancel before the next campaign starts.
You may request cancellation at any point in the current campaign. It takes effect at the end of that campaign. All remaining payments and the full coverage commitment for the current campaign still apply. There is no separate 30-day notice cutoff.
The package quantity covers qualifying earned coverage. Individual publications, link attributes, search rankings and AI recommendations are not guaranteed.
What counts as coverage
A useful mention. A credible source. Your brand, represented.
Your campaign combines coverage relevant to your business with opportunities in broader, authoritative publications. Expert quotes, brand mentions and features connect your business with the expertise behind it.
Dofollow links, nofollow links and unlinked brand citations can all qualify. A citation means your business is named, even when the publisher does not add a link. There is no fixed allocation of link types.
Meaningful original third-party editorial coverage in social posts, video and podcasts can also qualify. Routine tags, reposts and your own posts do not count. Every qualifying piece must meet the same relevance and editorial quality standards.
Your report shows the publication, live URL, how your business appears and whether a link is included.
Who we help
A good fit starts with credible expertise.
Agency partners
SEO, GEO/AEO and marketing agencies that want dependable digital PR delivery under their own brand.
Explore this fitProfessional services
Law firms, accountants and other professional firms where clients need confidence in the people behind the service.
Explore this fitB2B & SaaS
Founders and specialists who can explain an industry, customer problem or working practice beyond their own product.
Explore this fitEcommerce brands
Founders and category specialists with useful experience in the products people buy and use.
Explore this fitDo I need to write the contributions myself?
We prepare contributions using the agreed expertise brief and manage journalist follow-up. We ask you for input when new facts, specialist questions or an opportunity outside that brief need your involvement. We do not invent credentials, experience or quotes.
Can this run alongside our SEO or marketing agency?
Yes. Digital PR can support an existing marketing programme. Your team keeps responsibility for its strategy; we manage earned coverage. If your agency wants to manage the relationship and use its own branding on reports, our white-label option uses the same underlying service.
Will every piece include a dofollow backlink?
No. Qualifying coverage can include dofollow links, nofollow links and unlinked brand citations. Meaningful original editorial social, video and podcast coverage can qualify too. The mix varies; citations are part of the service, not free extras.
When will coverage go live?
Publication timing varies. We measure the package commitment over the full three-calendar-month campaign. Monthly quantities are averages, so some months may have more published coverage than others.
Can I choose a publication or guarantee search results?
We pursue opportunities that suit your expertise and audience. Editors decide what they publish and how they attribute it. We do not guarantee specific publications, link attributes, search rankings or AI recommendations.
Let’s find your angle
Let’s find the right fit for your brand.
We’ll discuss your expertise, your audience and whether the opportunity pool supports the coverage level you have in mind.
Get started