I’ve had this conversation with business owners more times than I can count: “Should I pay for SEO all at once or spread it out monthly?” It’s one of those budget decisions that can make or break your marketing strategy, and honestly, there’s no one-size-fits-all answer. After working with hundreds of businesses over the years, …
Otium Boutique was founded back in 2017. Prior to this, I’d been running a ‘full service marketing agency’ with my now Operations Director, which basically meant we’d do anything you wanted in exchange for money. No, we weren’t very good as a result. ???? Otium Boutique was an attempt at niching down, specifically to the …
Rank Defender was the brainchild of yours truly. Back in 2019 I was extremely taken by the idea of productized services, and I saw a clear need for more than what most WordPress maintenance services offered. Many were essentially just managed hosting including daily backups as well as some plugin and theme updates. At the …