This work is part of our managed digital PR service. Choose a coverage level from the shared digital PR packages; our team handles opportunity research, ghostwriting, journalist follow-up and reporting.
Stop putting your personal reputation and your website’s search rankings at risk with sketchy backlinks.
Turn your personality and unique perspective into content promotion gold.
Get backlinks from authors and editors on great websites
Land quotes next to other industry experts, associating with their success
Boost your domain authority, domain rating and rankings with natural backlinks
Stop worrying about getting a penalty from Google for black-hat backlinks
We’ve tried link-building in-house but it’s time-consuming and our efforts have been inconsistent.
We love being able to hand over the entire process and know it’s being handled well. They also come up with great quotes for the journalists!
Overall our DA has improved and traffic to our sites have increased which is exactly what we were hoping for.
Larissa Pickens
Owner, Cliquant GroupThe most challenging part of link building is the lack of control that you have over it. Who will link to you? How will they do it? Will it be worth the effort?
One way to consistently get backlinks from high authority publications is through online PR. That’s where Featured comes in.
Featured (formerly known as Terkel) is a digital public relations platform used by journalists, reporters, writers and editors that helps them to find credible quotes and information to include in their articles.
By providing unique insights to these people, often they will mention and link back to your website when they use your quote.
If you’re looking for a safe, natural link building strategy to supercharge your website’s SEO and promote your existing content, our Featured link-building service is the perfect choice.
We help you to leverage this awesome platform to earn quality, not-gross backlinks from high-authority websites, boosting your website’s integrity in the eyes of your target audience and Google, and promoting your content to the top of the search results.
The best part? Once you are set up, we do the rest of the work. Your link building efforts are safely on autopilot!
They work very efficiently and communicate perfectly every step of the way.
We’ve had great success with the link building service. I highly recommend!
Brian Casel
Founder, ClarityflowFeatured: everybody wins!
Journalists and writers are looking for people like you, and businesses just like yours.
They just can’t find you!
What’s in it for them? Your expertise.
Writers and editors have the challenging task of publishing a high volume of content every day.
These articles are being published on serious websites with a long history and a reputation to uphold, so they need to maintain a high standard of quality too.
It’s a difficult task to do alone, so to add value to their articles, and find expert insights, they rely on digital PR platforms like Featured and HARO.
These platforms allow them to connect with a wide range of business owners, technical experts, influencers and authors, who help to add value to their content.
They do this by requesting insights and quotes from people like yourself.
Responses are typically short but need to be on topic and packed full of value. Oftentimes, thousands of people are responding in a short period of time, so to stand out you need to add a lot of value.
What’s in it for you? Link juice: the good stuff that helps your rankings!
The fastest method of safe link building
While not everyone is responding to Featured for the purpose of getting backlinks, the platform isn’t a secret anymore.
Featured is fast becoming a high competition method of organic link building as it’s one of the fastest when it comes to getting links published.
When responding to queries, everyone in the process needs to be considered:
- readers,
- writers, and
- sources.
Do everything right and you’ll be rewarded for the effort.
So is there a catch? Well, yes.
Link building via Featured demands a lot of time, creativity, attention to detail, punctuality, and unique insights.
Competition is intense, and if you want to leverage Featured to your advantage, you’ll need to be very methodical about how you work with the platform.
Cut corners, and your chances of getting backlinks are slim, no matter how much time you put in. Yeah, you can respond day after day, week after week and not have a thing to show for it.
The good news is that our team of trained ghost writers are ready to take care of your Featured responses.
We know exactly how to get the results you’re looking for, as we use Featured for ourselves and our clients every day.
Featured link building best practices
Featured queries receive thousands of responses each day. It’s obvious then, that, sifting through so many responses and finding something of value is a challenging task. The last thing you want to do is send a response that is generic, and lacking insight.
The key to getting published and scoring backlinks is to give both the writer and their readers a fresh point of view, while also giving them everything that they need.
Here are some best practices that we’ve identified during our time working with Featured, HARO, Profnet, Sourcebottle and similar online PR platforms.
Act fast
Time is of the essence when building links with Featured. You really need to send responses at the earliest opportunity. The later you send your query, the smaller your chance of getting published.
Even if a request is even 24 hours old, it may be too late!
Our team is responsible for finding the right queries for your personality, ghostwriting your response, and replying on your behalf, on time.
Be relevant and valuable
The rule of thumb is to respond to queries within your niche and area of expertise. When we respond to queries, we aim for them to relate to your business and personal brands.
The more relevant they are, the higher your chances of getting a mention.
Of course, relevancy is subjective. Links from sites in related niches are still links. If we think we can get you a quality link by contributing a valuable point of view to a “fringe niche”, we’ll do it.
Keep it brief
It’s vital to keep responses short, crisp, and valuable. Your response may have substance, but if it’s a 25,000 word dissertation, it’s unlikely to get a mention.
The journalist simply doesn’t have the time to read through your response to find the gold that they need.
We go to the effort of researching each and every media outlet, in order to get a clearer picture as to what they want. Some are looking for a 2 sentence quote, while others may need longer than this.
It’s common for valuable responses with so much potential to be rejected just because they weren’t succinct enough.
If you want to get noticed, get to the point.
Our team is obsessed with crafting highly quotable, effective replies that writers and content managers love.
Cut the filler words
When we send out your responses, we’re critical about any words that don’t add value.
When the opportunity to drop value bombs is often limited to a small number of words, removing words that don’t add value is a key skill.
Add a great profile
Featured makes it easy by requiring key information about you and your business when joining their platform. You can’t forget the basics, though!
A high quality headshot and link to a professional LinkedIn profile goes a very long way.
You don’t want to miss out on a link because of a low-res profile photo, or because the author thinks you might be a fake personality.
It goes without saying that if you want a backlink, don’t forget to add your website URL!
Common Featured mistakes
A key benefit of hiring Dialed Labs to look after your Featured SEO campaign is that you’ll avoid the many mistakes that people make when first using the platform.
Some of these include…
Contributing to low authority websites
Some of the sites within the Featured database are very low-authority websites, and you don’t really want a link from them.
We assess the publication, its audience and the context of the request before preparing a contribution. The aim is useful coverage in a credible place.
When we’re identifying the topics to write for, we filter them to be sure that we actually want a link from that website.
Waiting too long
As we’ve mentioned before, time is of the essence on Featured. If you want the mention, don’t delay on the response.
It’s a simple rule, but not as simple in execution. We’re set up to ensure your responses are being sent rapidly, and we’re confident this helps us to land more links for people like yourself.
Lack of editing
Everyone makes mistakes.Pitching your point of view on Featured with easy to spot spelling or grammar errors isn’t going to do you any favors.
Our editors proofread the responses that are ghostwritten in your name before they are sent out to minimize this risk.
Our site has been on a continuous growth trend since!
One of the key things that held our site back from page 1 rankings was our backlink profile. We didn’t have enough high authority backlinks.
We understand the importance of SEO, but simply don’t have the time to do the work internally.
After speaking with Dialed Labs about our situation, we chose to build white hat links via their Help a Reporter Out service.
It took a few months to run its course but they certainly over-delivered. Our site has been on a continuous growth trend since then!
Marc Gadsdon
Director, LogicataFeatured link building service FAQs
We build your spokesperson brief, monitor relevant opportunities, research and ghostwrite contributions, handle journalist follow-up questions and maintain a live coverage record. The subscriptions to premium media platforms are included in campaign delivery.
What does the service include?
Featured is one route to relevant editorial opportunities. We match the channel to your expertise and the requests available, rather than confining the campaign to one platform. Your coverage record shows what is published and how your business is represented.
We pursue useful editorial coverage in relevant and authoritative publications. A publisher may include a dofollow or nofollow link, or name the business without a link. The shared digital PR offer explains what qualifies as coverage and how it is reported.
How does Featured fit the campaign?
What kind of backlinks can I expect?
Who writes the responses?
Our team researches and ghostwrites contributions from your agreed expertise brief. We work in your spokesperson’s voice, edit the response for the journalist’s request and return to you when a new question needs specialist input.
Yes. Our white-label digital PR service gives agencies the same managed delivery with a clear agency relationship and reporting workflow.
Can agencies resell this service?
The current digital PR packages below set out the coverage commitment, three-month campaign fee and renewal terms. Featured outreach uses that shared offer.