WordPress SEO Services

You can’t go wrong with the choice to use WordPress.

There’s a reason why it dominates 60.8% of the CMS market and powers 14.7% of the world’s top websites.

But what you can go wrong with, is failing to use the platform to its full potential — a mistake that many make.

From an SEO point of view, WordPress is an excellent tool. But excellent tools are only effective if they are used correctly.

While WordPress comes with plenty of great SEO elements and plugins, few work well out of the box, and none of them alone will make your site rank.

You’re probably up against hundreds of credible websites, all fighting for page 1 glory. Yet only a handful succeed.

Those that do relentlessly stay on top of their game, constantly updating and fine-tuning their strategy to suit current SEO trends and best practices.

Our team of search scientists will help you outperform your competitors. Let us help you to build an asset that will stand the test of time, and bring your website the traffic it deserves.

Things to know know before hiring SEO expertise

If you’re not an SEO expert yourself, it can feel like there’s a lot of ambiguity when working with some agencies. If you’ve had a bad experience with an SEO company in the past, you might know what we’re talking about.

Here at Dialed Labs, transparency and honesty are among our core values. If a campaign isn’t right for your business, we won’t sell you on it. If we feel there’s an underlying issue as to why your site is unlikely to rank, we’ll tell you straight up.

But remember, the value of SEO services depends on your expectations, and what your business goals are.

Search engine optimization definitely works. That is, it will get people to your website. However, it will only bring a positive return on investment if your website is bringing value to the reader, client, or customer.

You can have the best-looking website and a lot of traffic, but if people don’t like your products, your content, or your customer service, SEO can’t change that.

If this is your first time engaging a company for WordPress SEO services, there are some other things you should know before you dive in.

It’s an ongoing process

Every effective SEO strategy begins and ends with hard work and execution. Yes, you need to be strategic, and we do this as part of our keyword research service, but strategy alone won’t take you anywhere.

To get results, you need execution. Every month you need to push forward. It’s the little things that matter — small adjustments repeated many times over. The result is always greater than the sum of its parts.

We consider these “pillars” of execution, and they need to be applied to:

  • content,
  • links, and
  • technical improvements.

We pride ourselves on constant fine-tuning and consistent monitoring of results as experience has taught us that they are the framework of a healthy SEO campaign.

It requires patience

Unlike PPC, organic search won’t give you results overnight. SEO is a long-term investment that takes time and consistent effort.

Search engines need time to crawl your website and discover the changes that you make to your content, or the backlinks that you’ve earned.

Those changes may not be reflected until the next algorithm update or longer. This slows the process down — these natural delays are built-in to the process.

For this reason, some business owners don’t have the stomach to truly capitalize on SEO. They want quick wins instead of the slower approach that is required to build an asset.

Ask yourself, can you invest in a marketing method that may take a year to show clear results?

Of course, we’ll make every effort to get some quick wins, but when it comes to SEO, part of the battle is psychological.

Monthly WordPress SEO packages

Even though search engine optimization can cater to businesses from many different industries, there’s no one-size-fits-all approach. Best practices have their place in SEO, but there’s no denying that every website is unique and has its own set of hurdles.

No matter what industry you operate in, we can build a strategy that’s tailored specifically to your business goals, and your budget.

Here’s what all of our monthly WordPress SEO packages include…

Competitor analysis

Competition is good — it’s exciting and it results in an environment that fosters quality. One of the first things we do when we service a website is taking a look at:

  • who is competing
  • how established their site is
  • how good their content is, and
  • just how much effort is going to be needed to compete against them.

This ties in closely with the next part of our process, keyword research.

Keyword research

When performing keyword research, we discover the exact words your customers or clients are using when they’re looking for businesses like yours. This can involve subtle differences, such as:

  • 24 hour instead of emergency
  • 4×4 instead of 4WD
  • bespoke instead of custom
  • packages instead of plans
  • maintenance instead of servicing

…and so on.

Doing this helps us understand your target audience and your competitors. This helps later on with:

This can sometimes be uncomfortable for business and product owners, as these terms aren’t always “correct”. However, some small changes to your website can often involve being seen by thousands of people each month instead of a hundred or so.

On-page SEO

On-page SEO involves optimizing title tags, meta descriptions, body content, internal linking, and URL structure. This is important because it helps search engines like Google understand what your website is about, and whether or not it’s relevant to what your customers are looking for.

We look at where to use keywords, and how often. We obsess over your heading hierarchy, write compelling meta descriptions that get more clicks, craft succinct title tags, and much more!

Link building

When a page on your website gets linked by another trusted website, Google sees that as a positive sign and generally rewards your website with a higher position in the search results.

Link building is a marketing function that we will employ to get links from other relevant websites to yours. The more backlinks you have and the authority that this brings, the higher your chances of ranking on page 1.

Our greatest successes have come from manual link building and our HARO link building strategy.

Local SEO

E-commerce websites aren’t the only ones that benefit from SEO. Even brick and mortar businesses can leverage the power of organic search to increase footfall.

In fact, a good deal of our clients are local businesses with WordPress websites. They use our SEO experience to help generate sales leads and inquiries for their business.

Local SEO aims to target the people who live in your service area.

Let’s imagine you run a roofing company in Austin. If someone Googles roofing contractor austin tx, you’d want your business to show up, right? That’s what local SEO can do for you.

Content creation and optimization

Arguably the most important part of any sound SEO strategy is content.

Your clients and customers are looking for a solution to their problem — and often that solution begins with information.

They can’t be sure they are buying the right product without learning about it first. They can’t be sure they’re engaging the right service provider without learning about your company either.

Google is in the business of serving content to these same as well, and in general, if you make Google happy, you get results.

SEO isn’t possible without content. If you want traffic from search engines, you need to offer some form of content.

Compulsively written content that doesn’t excite or educate anyone won’t help you to build an asset. In many cases, you’ll need well-researched, well-formatted, optimized content that is genuinely useful.

Technical auditing, fixes and ongoing maintenance

Auditing websites for technical SEO issues and fixing them is something we’ve spent a great deal of time mastering over the years.

Every site is different, meaning this cannot be an automated approach. When you sign up for one of our WordPress SEO packages, we’ll initially review your site to be sure that WordPress Core, plugins, and your theme are up to date.

Once this is done, we’ll get started with auditing your site to discover any:

  • broken images
  • broken external or internal links
  • duplicate content
  • excessively large or broken JavaScript or CSS files
  • issues with your internationalization or multi-language configuration
  • missing tags
  • redirects that are confusing search engine crawlers
  • underperforming site speed
  • URLs that cannot be crawled
  • …and a lot more.

There are well over 100 elements that we are auditing for on an ongoing basis.

We won’t just sell you a report* and call it a day — our developers will put in the work and actually fix these technical issues either as ongoing SEO maintenance or a one-time SEO package.

*Note: You will definitely get a report though!

Reporting and monitoring

Ensuring the success of your campaign is our top priority — to make that happen, it needs to be monitored consistently.

We track important metrics such as keyword rankings, website traffic, and more.

While we’ll share reports with you, we know that most SEO reports might not be easy to read. That’s a shame, as we want you to genuinely understand.

For this reason, we go one step further to record walk-through videos to keep you in the loop with what it all means, so you’re completely informed.

Get started with WordPress SEO

Working with Dialed Labs is smooth sailing. We’ve dialed in the systems and perfected our processes to a point where efficiency is at its maximum.

Our team has been obsessed with websites and SEO since the early days of the internet. Over the years, we’ve learned a thing or two about what works and what doesn’t. 

We understand that ranking #1 and staying there requires a lot of hard work — work that we love to do.

Once we learn the best way to take your website to the next level, we get on with the work, only stopping to report back to you.

To learn more about our WordPress SEO services and to find out if your business is a good fit, book a call today.