Monthly SEO packages can be a real mixed bag. Sometimes you get lucky, sometimes you get ripped off, but most of the time you get what you pay for.
We understand that when you pay for a service, you want to know exactly what you’re getting for your money — particularly when it comes to multifaceted offerings like search engine optimization, where (unfortunately) there’s a lot of scope for vagueness and gimmickry.
At Dialed Labs, one of our core values is transparency. Our goal is to save you time while planting the seeds of future results, but we don’t want to cost your time either. We strive to keep communication simple and to the point, while fully transparent. Of course, if you need more detail you can ask questions every step of the way.
Our SEO packages are designed to make it easier for small business owners to work with us — especially those who have a clear understanding of what SEO is and how it can help them.
Of course, if you’re new to the world of search engine optimization, or don’t fully understand how this service can help you, reach out to us today. We’ll give you a quick rundown of how you can leverage the power of SEO to add value to your business and drive more revenue.
The whole process is very professional, with excellent communication at every step of the way.
Our business is in a tough industry with limited room for growth but their team found opportunities that we never knew existed, bringing in more leads than we could have ever imagined.
Guy SharpCo-owner, Andorra Guides
SEO is a Big Deal
Search engine optimization offers a lot more than just greater searchability and visibility. There are many reasons why you should be a player on this board; regardless of your industry or business size.
Think about it; your competitors are on the top of their game and your target audience expects you to be visible when your services/products are looked up. It only makes sense to try and display your business on the forefront of the most frequently visited website on the internet — Google.
That’s not to say that other search engines like Yahoo, Bing, DuckDuckGo, and Yandex don’t contribute to your visibility. It just so happens that Google owns the lion’s share of the online search market and so their guidelines must be followed.
If you haven’t made the switch to inbound marketing already, we strongly recommend that you give it a try. In fact, before making a purchase decision, most savvy consumers judge the credibility of brands by gauging their content quality and by testing how easily they can be found online.
With our SEO marketing packages, we’ll help you supercharge your website and enable its maximum potential.
Still need convincing? Here are two reasons why it’s a great idea to sign your small business up to one of our affordable SEO packages.
Online Visibility Begins With SEO
Did you know that 68% of all online experiences begin with a search engine? If your website is not ranking on Google’s first page, you’re missing out on a large share of the traffic pie. Here are some statistics to put things into perspective:
- Only 0.78% of Google searchers ever bother to click on results from the second page.
- Position #1 on Google’s organic search results page gets an average click-through rate of 31.7%.
- 53.3% of all web traffic comes from organic search.
There’s undeniable proof that SEO is valuable. Implementing a competent SEO strategy can have a noticeable impact on your web traffic numbers and inbound inquiries within the first year of actions being taken.
If you own a website that happens to be a major driver of leads and sales for your business, you’ll be happy to know that even with the most basic SEO best practises in place, you’ll see results. Just imagine what an all-inclusive SEO framework can do for you.
Search Engines are Hard to Please
Gone are the days when you could repeat a bunch of keywords and rank #1. Thankfully, things have changed and it’s almost like search engine crawlers now have a brain of their own.
Google’s algorithm has become eerily good at picking up small nuances that indicate poor content quality, duplicate text, rehashed content, and keyword stuffing to name a few. Each time the algorithm is updated, the list of websites that qualify for those important top positions gets shorter.
It is clear that Google has taken their mantra of “quality first” quite seriously. They know what’s up, they know your website’s worth, and only the best will rank.
For example, if you notice a significant drop in traffic and rankings in spite of “doing things right”, you might have been attacked by a Panda. To avoid issues like these, and to make sure that your site doesn’t get affected every time there’s an algorithm update, you need a team of SEO experts on your side.
SEO Packages Tailored to Your Budget
What makes SEO so useful is that it can cater to all kinds of businesses and websites from different industries. No matter what niche you’re in, we’ll build a strategy that works in your favor.
Our clients sell anything from aged care to automotive products, financial products to watches, recruiting to marketing. At this point it feels as though we’ve worked in just about every industry, helping to bring in more ecommerce revenue, sales inquiries, advertising and affiliate revenue.
Though there are some general best practices, there’s no one-size-fits-all approach when it comes to search engine optimization. Each website has its own unique set of challenges — assessing what’s needed and implementing the changes regularly is what we do best.
Depending on your long term goals and your budget, we can customize a package for you that will generally include a combination of the following…
Keyword research refers to the process used to identify the words and phrases that your target audience uses when they’re looking for your services.
By scrutinizing the list of keywords that your users are entering into Google, we can learn the “lay of the land” for your industry. Later on, this helps with:
- Content planning and strategy
- Link building and promotion
- Increasing the quantity of visitors to your site
- Improving the quality of those visitors
Keyword research helps us better understand what your users want, how they think, and what they like.
Every business has competition, especially in the world of SEO. Competent website owners consistently try to outrank each other by staying on top of their game, optimizing every aspect of their website, and fine tuning their site until it’s perfect.
This invariably results in an impressive array of content, and ultimately, a great user experience.
When we service a website, we’re always on the lookout for who’s competing, what their strategy looks like, and how good their content is among other things. This helps us ascertain a benchmark for quality and points us in the right direction.
Combined with keyword research, we’re able to present you with a content map which helps to structure your new site, or restructure your existing site.
SEO isn’t limited to e-commerce sites — even businesses like retail outlets, hotels, bars, gyms and bike shops can benefit from search engine optimization.
However, the main difference is that websites belonging to businesses that derive footfall-based revenue need something called Local SEO.
This form of SEO targets specifically those users who live in your vicinity and can potentially visit your physical location.
For example, if you run a patisserie in Denver, Colorado, and if someone Googles “wedding cakes in Denver”, you want your business to show up, right? That’s what Local SEO can achieve.
Content Creation and Optimization
Content and SEO go hand in hand. When the two are used properly in unison, you can create a result that establishes itself on Google’s first page for a long time. Use the two improperly, and the result can be the exact opposite of what was expected.
Having dealt with thousands of pages and articles over the years, it’s obvious to us that content is a heavily misunderstood channel of communication.
It seems as though many business websites post compulsively — publishing filler content that doesn’t educate, isn’t valuable, and doesn’t excite anyone. Needless to say this type of content won’t rank, and even if it does, its low engagement rate will ensure this is a short term result at best.
Leveraging your content for SEO success is a two step process:
- knowing what content to create, and
- optimizing it according to Google’s guidelines so that it ranks.
The goal of content planning is to have a wealth of information on your website — usable content that people are actively looking for and are happy to spend time consuming.
When someone important vouches for you, it boosts your credibility. People see you in a different light, and they are more likely to trust your words.
Something similar happens in the world of SEO — often referred to as “backlinks” or “authority”.
When a page on your site gets mentioned/linked to from another trusted website, Google sees that as a positive sign and tends to favor your website, making it more likely to rank.
The more quality backlinks you have, the higher your chances of being seen by the right people. Link building is a marketing function used to boost the trust and authority of your website by earning these links. This is something we include in most monthly SEO packages.
Technical Site Auditing, Fixes and Maintenance
Auditing your website technical SEO issues and fixing those issues is something we really pride ourselves in.
We run your site through a 125+ point checklist auditing simple issues such as broken links and images, and much more complex problems like broken code and how well search engines can crawl your site.
Unlike the industry norm of simply selling a report, our team of developers fix these issues for you either as a one-time technical SEO audit and fix service, or an ongoing technical SEO maintenance service. Our ongoing maintenance is included in all of our small business SEO packages.
Reporting and Monitoring
To ensure the success of your SEO campaign, it needs to be monitored consistently. Important metrics such as keyword rankings and website traffic are tracked daily, with more intensive monitoring of link building and technical SEO health happens on a weekly basis.
Our SEO packages include regular monitoring and reporting. This way you’ll always know what’s going on with your campaign, where your money is being invested, and what the returns look like.
Top Reasons Why You Should Invest in SEO
Even though this subject could fill an entire book, we’d like to briefly share some of the most important reasons why small business owners should consider investing in SEO.
SEO is inexpensive
All good things come at a price — but compared to other forms of marketing, and considering the payoff, SEO is quite inexpensive.
SEO can and should be considered as a proper business investment, not just a marketing cost that brings in a bunch of vanity metrics wrapped in a pretty report. If you want ROI, you’ll find it in a (well executed) SEO strategy.
Builds Trust and Credibility
SEO strengthens your brand by giving your website helpful and nicely formatted content, links (and referrals) from other websites and all of the things that technical SEO addresses (like super fast load speeds).
As a result, your client or customer’s experience is pretty great.
When this is combined with your amazing products and/or services, it makes for a scenario that boosts trust and credibility for your brand.
Brings in High Quality Leads
When someone reaches out to your brand via your website, they’ve taken that step for a reason.
They’ve seen your content, liked what they saw, see yourself or your business as the experts on the topic, and only then decided to reach out. Leads via unpaid search results are known to be warm at the least, if not red hot.
When you compare that quality to one generated by outbound efforts or one from a third party, the difference is clear as day. The term “colder than cold” comes to mind for many of these.
While it’s difficult to calculate the exact ROI from your SEO efforts, it isn’t impossible. It involves an in-depth study of the analytics and a sharp eye for noticing patterns.
Improvements in SERP rankings, growth in traffic and conversions can all be tracked and attributed to specific tasks performed within the scope of your SEO strategy.
Most SEO teams (like ours) are experienced in connecting the dots and understanding what works. When you sign up your small business to one of our SEO packages, we’ll give you a simple report each month showing you the specific work that has been done, and how your website performed as a result.
Search engine optimization is not a one-time thing. To retain your rank and credibility, your website needs consistent monitoring, tweaking, and testing.
SEO best practices get updated frequently. Each time Google releases an algorithm update, a lot of things change.
This is an opportunity. If your competitors established themselves years ago but are asleep at the wheel today, you can take their share of the market by outranking them.
We pride ourselves on consistently staying ahead of the curve, evolving our process as the industry demands.
Results in a Better User Experience
Getting more traffic and a higher rank in SERPs is only half the battle won — without a positive user experience, the position won’t last. Without a good UX, bounce rates increase, meaning more people leave your website if they don’t find what they were looking for, or they simple don’t like your site.
For your website to compete, your user’s experience need to be optimized. We do this in a way that often looks very similar, if not identical to the untrained eye.
So not only do you get more people visiting your site, they’re more likely to make a inquiry, purchase something, or share your site with a friend as a result.
Organic Search is King
Organic search results are the holy grail of online visibility. Scoring the much coveted page #1, or better — position #1 can propel your traffic numbers. After all, half of all web traffic comes from organic search.
For each search query, there are thousands of results that qualify, but only a few are displayed on Google’s first page. To rank and stay ranked, we encourage you to engage a third party to provide quality organic SEO services, or to build out your own a team in-house.
Search Engine Optimization Service FAQs
Most people who dig up information about SEO for research purposes end up with more questions than answers — and that’s perfectly fine. The industry is still young, and processes are ever changing.
Feel free to write to us if there’s anything you’d like to know about how we do things, or about SEO in general. Here are some questions we get asked often…
What Can SEO Do That Social Media Can’t?
The general misconception is that social media and SEO are comparable channels of marketing when in reality, it’s like comparing apples to oranges. The two have their own place in your overall digital marketing strategy.
Social media is targeting the right people, but usually at the wrong time. SEO is great for targeting the right people at the right time.
SEO is all about being seen in search results when someone in your audience uses a search engine while social media marketing is more about brand awareness and engaging with your audience on a more personal level through social networks such as Facebook, Instagram, Twitter, LinkedIn, Reddit, Pinterest and more.
However, if you’re wondering what makes for a better investment, we’d definitely vote for SEO. It’s worth mentioning that SEO drives 1000% more traffic than organic social media.
How Can I Spot a Bogus SEO Service Provider?
When you’re out on the web looking to buy the best SEO services, you’re going to come across packages that will seem too good to be true.
No one has the time to pull a background check on every SEO service provider that offers cheap packages — but there are red flags that you can spot and avoid a potential waste of money.
Some of these indicators include:
- No mention of a site audit
- Promising the moon (like ranking #1) at an unbelievably cheap price
- They promise reporting, but it’s complicated and doesn’t actually show that work has been done
What Should a Good SEO Package Look Like?
A quality SEO package shouldn’t ignore any of the “3 pillars” which are content, links and technical SEO. That means the package should include:
- thorough keyword and competition research,
- new content, or the optimization of existing content,
- link building efforts, possibly through HARO or contextual links in other articles,
- technical auditing and fixes.
As long as the service provider is transparent, competent, gives you the right expectations and does a diligent job, you shouldn’t have anything to worry about.
Experience the Dialed Labs Difference
Some of our team have been building websites since the 90’s. Over the years, we’ve seen the industry evolve into what it is today, and we’ve learned a thing or two about what works and what doesn’t.
When we’re not busy ranking our clients’ websites, we spend our time testing new strategies by building our own income generating websites. Yes, the Dialed Labs team works on these sites too.
Working with us will be a breeze — once we learn the best way to service your website, we’ll simply get on with the work, costing as little of your time as we can. You can expect minimal back-and-forth, maximum clarity, and no redundancies.
To learn more about our SEO packages or if your business is the right fit, get in touch with us today.