In the early days of digital marketing, SEO could pass as a project, but today, it’s a process. Search engines are smarter, consumers are savvier, and the bar for quality is high.
So how does a business survive in a competitive, dynamic environment like this? How do you rank #1 and stay there?
How do you make sure that your website is always in the spotlight, when your competition fights for the same position?
The only way to do this is by consistently testing new methods, staying aware of latest standards, and putting in the hard work. Problem is, that you can’t do this alone — even for a small business, this is a full-time job.
What you need is a partner who you can trust to not only craft your SEO strategy, but reliably execute on it, month after month — a proactive team that don’t require micromanaging. A team who will quietly get on with the work without you having to crack the whip.
We fit that bill.
Bespoke SEO packages — scalable growth on a monthly retainer
SEO is a lot like car maintenance. You can’t just perform one thorough service and then drive it for 100,000 miles. No matter how great those one-time fixes were, it will break down at some point due to neglect.
Similarly in SEO, if you want it to keep working for you; if you want to avoid losing rankings and keep customer acquisition costs low, somebody needs to be paying attention, ready to put in the day to day work.
That’s why SEO is something that you can’t simply outsource once and expect to work effectively for a decade to come — not anymore. In today’s increasingly competitive online environment, search ranking success requires consistent effort with smart people over many months and — if you truly want to dominate, years.
So if you want to weave SEO into the fabric of your organization’s digital marketing strategy, meet clearly defined deliverables every month, and bring on board a group of professionals as an extension of your own team, consider our monthly SEO packages.
Benefits of having an SEO agency on retainer
We understand that when you’re paying a consultant or an agency for SEO services, you want to know exactly where your marketing budget is being spent.
When you hire a team of SEO professionals on a monthly retainer, you’re not just paying them to complete a specific set of tasks each month, you’re paying them to be aware of changing best practices, run their own tests, and integrate their findings into the work they’re doing for you.
You’re paying them to think critically about the challenges that are unique to your business. And most importantly, you’re paying them to help your business to rank better in Google, bring in more traffic, and contribute to achieving your marketing goals.
Here are the key benefits of hiring an SEO agency on retainer.
It fosters a strategic partnership
Having a team of SEO professionals on a monthly retainer ensures that your site is monitored constantly. If you keep on-boarding a new team each time you run into SEO trouble, they’ll have to spend time learning about where the previous team left off.
Given the interconnected nature of web design, development, content and SEO, it makes sense to have a team of SEOs monitoring your website, tracking progress and reporting on everything SEO.
You get a
hired vendor trusted partner
Having a retainer type engagement shifts the mindset of both parties involved — instead of thinking of the arrangement as hourly labor, it is thought of as a value driven partnership. What you want is a trusted partner, not just a hired vendor.
This works both ways. When you partner with an SEO agency like Dialed Labs, they are incentivized to get results, otherwise they may find you don’t renew the retainer next month.
It’s money (and time) well spent
Contrary to popular belief, when you hire an agency on retainer, it incentivizes them to work as efficiently as possible — not the other way around. This is because you’re paying based on output and not hours spent.
If you pay a freelancer based on time rather than output, are they really going to work as efficiently as possible? It’s in their best interests to ask more questions in meetings, send you more emails, and generally cost more of your time.
We’re entirely the opposite! After we map out your SEO strategy, we go about kicking goals for your website, month after month. We’ll only contact you if you need something important, and to update you with a report once each month.
Our clients are always on the same page as us, and they know exactly when they can expect their work to be completed. Working with us is well worth your limited time.
A steady flow of quality leads
Though the name can change from leads to audience, clients to customers, whether you’re running a B2B sales operation or selling B2C, new business is the name of the game.
One-off SEO projects and paid search campaigns can only do so much. If you want a reliable inflow of new people to discover and show interest in what you are selling, SEO is hard to beat. Our monthly SEO services are an extremely affordable way to:
- generate new sales leads and inquiries,
- grow your remarketing audiences,
- increase brand awareness,
- launch new products or categories,
- learn more about your clients and customers, and
- keep customer acquisition costs down.
Our most popular monthly SEO services at a glance
Before you can think about which of our services you want bundled up, here are some of the things we can do for your website.
Our content optimization service combines the best of both worlds: content marketing and SEO. By updating the existing articles or product pages on your website and optimizing them for today’s SEO standards, we help you to regain lost rankings and establish a strong position in Google.
Given the competitive nature of search engine optimization, we find this to be an excellent service to bring your site up to date and make it that much more difficult for your competition to outrank you.
HARO Link Building
HARO, short for Help A Reporter Out, is an online PR platform used by journalists and reporters. It helps them to find credible sources of information which they can use in their articles. Information that you (the expert) will provide.
We’ve helped many businesses to leverage this platform (among others) to enhance the credibility of their websites by earning quality backlinks from high-authority media channels.
Internal Link Optimization
Keeping an eye out for internal linking opportunities and redistributing your existing “link juice” across your website is important for SEO. Our internal link optimization service is perfect for this task — it is a quick-win strategy that helps to interlink important pages on your website.
Doing this helps Google and your users to better understand the context of your website. It also leads to people spending more time on your website as it’s easier for them to find what they’re looking for.
A longer time spent on your site means more trust. More trust means makes them more likely to become a sales lead, or a sale. What’s not to like?
There’s a lot more to keyword research than you may have read. Instead of presenting you with a plain, unformatted list of keywords that you could’ve found yourself, we do things a little differently.
Our keyword research service employs a “demand first” strategy, which means that we only recommend content that people are actually looking for.
The process begins with competitor research — we scrutinize who’s ranking, why, and what they’re doing differently. We then consider the nuances of your niche, your products, and your business goals before we compile a list of keywords.
Then, we combine this with our keyword mapping service to give you a structured, page-by-page guide to your site.
Altogether, this helps to discover those hidden opportunities that lazier marketers can’t find. It also ensures that you get the maximum return on investment from the content that you produce.
Supercharge your backlink profile with niche edits — an effective strategy that involves having your site linked to from existing blog content, on independently operated websites that are relevant to your niche.
These links flow within the existing article and ideally, add value for the reader. It works a bit like guest posting, minus the requirement (and the cost) to write entirely new articles.
Though some niches are more difficult than others, we seek out opportunities that are contextually correct. Ideally this means the site itself is relevant to your niche, but when that isn’t possible the topic of the post will be.
Technical SEO Auditing & Fixing, Maintenance & Monitoring
Generally technical SEO audits are completed without any fixes. You pay a good deal of money for a nice report and a meeting, but no actual execution.
While that works for some businesses, most are then left with more work than they started with — the responsibility of hiring, managing, and paying a developer to implement the fixes for you.
Finding a trustworthy developer to not-bill-too-much to implement the fixes is only half of the challenge. It’s not uncommon for new issues to arise along the way when someone without a strong background in SEO tries to fix your site.
To tackle this, we strongly believe in the ongoing auditing, fixing and monitoring of your site in a way that gives you a single point of contact. We not only identify technical SEO issues after a decade of testing in the lab, we also fix them so you don’t have to manage a thing.
White Label SEO
If you’re a marketing agency, web host, or a consultant, this service is ideal for you. White labelling is a great way to expand your portfolio of services.
If you find that your clients could benefit from monthly SEO management but you don’t have the bandwidth to provide these services yourself, you can delegate the task to us, knowing full well that we’ll deliver on time, every month.
As white label service providers, we have no claim over the work that we’ll do on your behalf. We’ll do everything in our power to ensure zero conflict of interest — never informing your clients of our involvement.
Monthly SEO packages — what’s involved?
The nuances of any SEO retainer will vary from business to business. If you’re 100% certain about what you want, feel free to create your very own SEO package from our list of services.
Our hottest selling monthly SEO packages include:
- Content Optimization + Internal Link Optimization
- HARO Link Building + Internal Link Optimization
- HARO Link Building + Niche Edits
- Technical Maintenance & Monitoring + Niche Edits
- Technical Maintenance & Monitoring + Content Optimization
However, if you’re unsure as to what your website needs, feel free to get in touch with us, and we’ll create a package that’s unique to your needs.